VP Client Digital Experience Leader

4 weeks ago


Sun Prairie, Wisconsin, United States compeer Full time
Job Description

Compeer Financial is seeking a highly skilled VP Client Digital Experience Leader to champion the hopes and dreams of rural America. As a key member of our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities.

Key Responsibilities
  • Develop and communicate a comprehensive digital roadmap that enhances the entire client digital experience across the full funnel.
  • Oversee secured digital experiences, enabling clients to manage funds, pay bills, and optimize capital, using full funnel web metrics to enhance the client experience.
  • Partner with Business Technology (BT) to leverage an agile format and bring the roadmap to life.
  • Drive the usage and adoption of Martech tools, including personalization, testing, tagging, and landing pages, to maximize their effectiveness.
  • Set the vision and digital strategy, communicating the roadmap across a wide range of teams, and deliver strategic leadership in the evolution and impact of digital and mobile banking.
  • Identify and evaluate digital opportunities, driving competitive advantage and enhancing client value.
  • Develop and lead the SEO strategy to ensure top search engine rankings and deliver personalized content across all client journeys.
Requirements
  • Bachelor's degree in business administration, marketing, agribusiness, or a related field, or an equivalent combination of education and experience.
  • Ten or more years of leadership and management experience, with a track record of hiring, leading, and training high-performing digital teams.
  • Proven experience in full funnel web metrics, including the ability to analyze, interpret, and optimize data to enhance and optimize the client journey and overall digital experience.
  • Strong analytical skills, capable of identifying patterns and making data-driven decisions to enhance and elevate demand generation practices.
  • Exceptional relationship-building and consensus-building abilities.
  • Expansive knowledge of industry trends and best-in-class solutions.
  • Deep understanding of web content, design, and user experience to create compelling experiences.
  • Excellent communication skills with the ability to effectively present to senior leadership.
About Compeer Financial

Compeer Financial exists to champion the hopes and dreams of rural America. By joining our team, you will help empower those in agriculture and rural communities to achieve their goals and expand their possibilities.

We embrace business agility and innovative approaches to serving our clients and communities. Our team members are passionate about serving agriculture and rural America, and we invest in their education, growth, and development.



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