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Influencer Marketing Specialist

2 months ago

Dallas, Texas, United States Kelly CPA Full time

Position Overview:

We are seeking a Part-time Marketing Coordinator to support our marketing initiatives in the influencer space. This role is designed for a temporary contract and offers a competitive hourly rate.

Key Responsibilities:

As a Marketing Coordinator, your duties will include:

  • Evaluating incoming influencers through our intake process across various social platforms.
  • Accurately categorizing and entering data into our internal systems.
  • Overseeing logistics for inventory distribution and managing sample stock levels.
  • Facilitating communication within our team channels for all new influencers.
  • Identifying gifting opportunities with both existing and potential influencers, including creating a gifting calendar.
  • Collecting and verifying influencer addresses for our records.
  • Researching and onboarding new influencers into our database.
  • Assisting with local event logistics, including setup and item management.
  • Coordinating various influencer seeding campaigns.

Overall Duties:

In this role, you will:

  • Contribute to our influencer strategy through regular updates and participation in team discussions.
  • Analyze the competitive landscape to uncover new opportunities for enhancing our social media approach.
  • Support the tracking and coordination of influencer seedings.
  • Assist with the management of our video content library, ensuring proper usage and rights tracking.
  • Prepare for on-site shoots and events, providing support to influencers as needed.
  • Engage in competitor analysis to refine our influencer marketing programs.
  • Collaborate with influencers to develop engaging content that aligns with our brand values.
  • Help create strategic content plans for campaigns, leveraging insights from marketing tools.
  • Ensure content strategies align with our brand's mission, utilizing data to enhance effectiveness.
  • Review influencer gifting initiatives, designing personalized packages that resonate with target demographics.
  • Conduct thorough research to identify emerging influencers that align with our brand ethos.
  • Compile comprehensive gifting lists that align with campaign objectives.
  • Build relationships through strategic gifting initiatives to enhance brand visibility.
  • Manage inventory organization for influencer gifting, ensuring accurate stock records.
  • Develop a strong understanding of our product offerings to communicate effectively with influencers.
  • Stay updated on industry trends and recommend relevant integrations.
  • Collaborate with cross-functional teams to ensure alignment in marketing efforts.
  • Create visually appealing presentations for marketing campaigns that adhere to brand guidelines.
  • Transform data insights into compelling narratives for stakeholders.

Required Skills:

The ideal candidate will possess:

  • A strong grasp of current beauty and influencer trends.
  • Proficiency in major social media platforms, including Instagram, Facebook, and TikTok.
  • The ability to adapt to the fast-paced influencer landscape.
  • Excellent organizational skills and attention to detail.
  • A personable demeanor with flexibility in a dynamic work environment.
  • A passion for beauty and lifestyle brands.
  • The capability to manage multiple projects effectively.