Digital Marketing Strategist
3 weeks ago
About WITHIN
">WITHIN is a Performance Branding company that partners with big brands to drive business growth through innovative marketing strategies. Our integrated model collapses traditional marketing silos, allowing us to work with clients in an integrated fashion and align marketing strategies with core business objectives.
We have the ability to work with iconic brands like The North Face, Timberland, Movado Watches, and Jose Cuervo. We're a collaborative place made up of small, closely knit teams that are fast and adaptive to solve problems and build systems.
About the Role
">This Search Engine Marketing Account Manager role involves taking the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You'll be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts.
Key Responsibilities
">- ">
- Campaign Launches & Management: Creating keyword and ad text, campaign QA, negative keyword strategy, landing page audits">
- Campaign Optimization: Leveraging data to extract insights and action on creative and audience targeting performance to maximize client KPIs">
- Budget Management: Building strategic budget allocation models and making recommendations to optimize marketing spend based on client-specific goals">
- Testing: Designing, implementing, and tracking tests to validate adoption of new features, bid strategies, landing pages, and ads">
- Reporting: Performing in-depth analysis pertaining to account and category performance, historical trends, and competitor insights">
- Talent Development: Mentoring team strategists supporting your accounts, offering strategic guidance, and communicating task execution and timeline requirements">
Requirements
">To succeed in this role, you need to have:
- ">
- A Bachelor's degree or equivalent work experience">
- Proven experience in search and/or integrated digital marketing with 3+ years of experience">
- Experience managing $1M+ annual budgets">
- Dedicated to meeting and exceeding client expectations">
- Highly proficient in Google Ads, Microsoft Ads, and bid management platforms">
- Comfortable working with analytics platforms">
- Ability to work under tight deadlines">
- Strong attention to detail and fidelity to industry best practices">
- Experience training/managing/mentoring junior digital marketers">
The estimated salary for this position is $63,900-$203,500 per year, based on education, experience, and skills level.
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