Senior SMERF Sales Professional
4 weeks ago
We are seeking a highly skilled and results-driven SMERF Sales Manager to lead our sales efforts in the social, military, educational, religious, and fraternal groups (SMERF) market segments within the hospitality industry.
Key Responsibilities:
- Develop and execute comprehensive sales strategies to target SMERF market segments, driving revenue growth and increasing market share.
- Build and maintain strong relationships with clients, including planners and decision-makers in social, military, educational, religious, and fraternal organizations, to ensure exceptional customer service and support throughout the sales process.
- Conduct market research to identify new opportunities and trends within the SMERF segments, staying ahead of the competition and adapting sales strategies accordingly.
- Collaborate with marketing teams to create tailored promotional materials and campaigns, effectively communicating the value proposition of Crystal Springs Services to the SMERF market.
- Attend trade shows, industry events, and networking functions to promote our offerings and establish connections with key decision-makers and influencers in the SMERF market.
- Manage and track sales leads, forecasts, and reports to ensure targets are met, providing regular updates and insights to senior management.
- Work closely with the operations team to ensure smooth execution of events and client satisfaction, ensuring that all events meet the highest standards of quality and service.
Qualifications:
- Bachelor's degree in Business, Hospitality Management, Marketing, or related field.
- 3+ years of sales experience in the hospitality industry, with a focus on SMERF segments preferred.
- Proven track record of achieving sales targets and driving revenue growth, with a strong understanding of the SMERF market and its dynamics.
- Excellent interpersonal and communication skills, with the ability to build strong relationships with clients and colleagues alike.
- Strong organizational and time-management abilities, with the ability to prioritize tasks and manage multiple projects simultaneously.
- Ability to work independently and as part of a team, with a strong commitment to collaboration and teamwork.
- Advanced computer skills and knowledge of various discipline-focused computer programs, including a strong proficiency in Microsoft Office, Google Apps, PMS, and Delphi.
- Ability to demonstrate expert knowledge and customer contacts in the preferred corporate and/or luxury leisure markets.
Benefits:
- Competitive salary and performance-based bonuses.
- Health, dental, and retirement benefits.
- Opportunities for professional development and career growth.
- Discounted Minerals Sports Club Membership.
- 30% Dining/Retail Discount.
- 30% Spa Discount.
- Discounted Stays at the Hotels.
- Discounted admission to Events & Festivals.
- Complimentary Golf.
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