Vice President of Demand Generation

2 weeks ago

Denton, Texas, United States Teaching Strategies Full time
Unlock Your Potential as a Demand Generation Leader

Teaching Strategies is seeking a seasoned executive to lead our demand generation efforts and drive revenue growth. As Vice President of Demand Generation, you will be responsible for developing and executing a comprehensive strategy that fuels our mission of improving early childhood education worldwide.

Key Responsibilities:
  • Develop and execute a holistic demand generation strategy to generate awareness and drive qualified leads and revenue growth across channels, including email marketing, social, SEO, paid advertising, and website optimization.
  • Lead and mentor a high-performing demand generation team, fostering a culture of collaboration, innovation, and continuous improvement.
  • Utilize data and analytics to measure and optimize the performance of demand generation campaigns, ensuring maximum ROI.
  • Collaborate with cross-functional teams, including product marketing, creative, sales, product management, and partner success to ensure cohesive and effective marketing campaign execution.
  • Oversee the development and execution of Account-Based Marketing (ABM) strategies to target high-value accounts in key sectors.
  • Manage performance of Teaching Strategies' website through ongoing research and testing, continuous improvement, and optimization of pages for SEO and lead conversion.
  • Manage the marketing technology stack, including marketing automation platforms, CRM systems, and other tools to streamline, enhance, and measure ROI for demand generation efforts.
  • Conduct ongoing research regarding industry trends, emerging technologies, and best practices to continuously innovate and improve demand generation strategies.
  • Oversee relationships with digital marketing agency, website development agency, and additional contractor(s) leveraging the expertise and experience of these external resources to supplement team staff.
  • Provide regular reporting and insights to senior leadership on the performance of demand generation efforts and their impact on revenue growth.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • 15+ years of experience in B2B marketing, with a focus on demand generation and revenue growth.
  • Proven track record of developing and executing successful demand generation strategies that drive demonstrable ROI.
  • Excellent analytical skills, with the ability to leverage data to drive decision-making and optimization.
  • Advanced expertise in digital marketing, marketing automation, lead conversion, and marketing analytics.
  • Strong leadership skills with experience managing and developing high-performing teams.
  • Collaborative leadership style with experience driving alignment across marketing and sales teams on campaign planning, execution, and KPIs.
  • Proficiency in marketing automation platforms, CRM systems, and other relevant marketing technologies.
  • Strong communication and interpersonal skills, with the ability to influence stakeholders at all levels of the organization, including C-level executives.
  • Results-oriented mindset with a focus on continuous improvement and achieving and exceeding targets.
Why Teaching Strategies:

At Teaching Strategies, our solutions and services are only as strong as the teams that create them. By bringing passion, dedication, and creativity to your job every day, there's no telling what you can do and where you can go. We provide a competitive compensation and benefits package, flexible work schedules, opportunities to engage with co-workers, access to career advancement and professional development opportunities, and the chance to make a difference in the communities we serve.

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