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Associate Director, Commerce Search Expert
4 weeks ago
GroupM is seeking an experienced Associate Director, Commerce Search to join our team. As a key member of our commerce search team, you will be responsible for driving excellence in tactical activation and day-to-day management of search-based activations.
Key Responsibilities:- Lead keyword strategy development and competitive research to drive search media activations.
- Manage a team of direct reports and their career development.
- Oversee search media activations across multiple retailer media networks, including Amazon, CitrusAd, Criteo, The Trade Desk, and Walmart.
- Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment.
- Maintain excellent relationships with key account stakeholders to maximize promotional opportunities.
- Ensure ongoing campaign compliance to GroupM established guidelines and best practices.
- Lead the incorporation of cross-channel testing and optimization strategies.
- Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
- Synthesize key data points, identify trends, and recommend activities to maximize business results.
- Bachelor's Degree in Business, Analytics, Marketing, Communications, or Advertising.
- 5+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution.
- Experience managing a team of direct reports.
- Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
- Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
- Strong drive to understand the retail landscape and latest trends in commerce media.
- Experience with retail bid management platforms, such as Pacvue or Skai.
- Ability to collaborate and work effectively with internal teams and external partners.
GroupM is committed to providing a dynamic and inclusive work environment that fosters growth and development. We offer a competitive benefits package, including medical, vision, and dental insurance, paid time off, and employee mental health awareness days. Our employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
