Strategic Communications Director

13 hours ago


New York, New York, United States Becca Full time
Account Director

Becca is a woman-founded strategic communications agency that has stood at the intersection of culture and hospitality for the last 20 years. We are consistently recognized in Forbes' Best Agencies in America and the Observer's Power List of the 25 most powerful firms in the United States.

Key Responsibilities
  • Provide high-level strategy and counsel to clients.
  • Oversee the implementation of strategy and campaign planning for multiple client accounts, driving counsel, client interaction, marketing plans, etc.
  • Create and execute PR+marketing plans that encapsulate brand strategy, experiences, creative + social and communications.
  • Serve as account/client lead. Oversee day-to-day client interactions.
  • Pitch + secure high-level senior media placements on a consistent basis, encouraging others to do the same.
  • Develop thoughtful pitches + review the team's writing materials.
  • Lead client meetings and ensure all participants have a role + purpose.
  • Drive brainstorming sessions and bring creative concepts to the team + clients.
Leadership + Organization
  • Manage AE/SAE and overall workload on accounts.
  • Provide guidance and leadership to team members on effective account workflow + general account issues.
  • Finalize/sign off on internal + external documents - press materials, agendas, action items, pitches, media target lists, invite lists, etc.
Agency Relations
  • Maintain + develop strategic relationships (media, influencers, industry).
  • Participate in new business meetings, when appropriate, and draft new business proposals.
  • Seek creative partnership opportunities for clients.
  • CRM: Use and contribute to Copper as an agency asset, building our database regularly.
  • Harvest: Use Harvest daily/weekly to track your time and inform pricing and drive account profitability and your own time management.
  • LinkedIn: create content the agency can post across all of our social channels.
Events
  • Develop and oversee Becca-owned events and activations.
  • Provide counsel on invite list curation and oversee onsite attendance, client/host facilitation, pitching + monitoring for post-event coverage, post-event follow up with clients + attendees.
  • Represent Becca at industry events/happenings (local + national).
Requirements
  • 6+ years of PR agency experience working with hospitality, travel and/or consumer clients.
  • 1-2 years experience managing a team.
  • Ability to balance the big picture strategy with the tactical details of daily activities and projects.
  • A proven track record of securing coverage for clients in national hospitality/lifestyle/travel media outlets and strong media relationships.
  • Strong communication skills, project management, problem solving and executive functioning.


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