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Strategic Partnerships Manager for Publishers

2 months ago

Eden Prairie, Minnesota, United States Audiohook Full time

The Strategic Partnerships Manager for Publishers will be instrumental in enhancing and overseeing collaborations with our publishing affiliates. The ideal candidate should possess practical experience in advertising operations, especially in resolving issues related to new publisher integrations, and have a solid grasp of the technical components of ad serving and programmatic advertising.

Key Responsibilities:

  • Publisher Integration & Issue Resolution:
    • Oversee and troubleshoot new publisher integrations, ensuring smooth onboarding and functionality.
    • Collaborate closely with publishers to address any technical challenges associated with ad operations, VAST tags, and related technologies.
  • Partnership Growth:
    • Identify and establish new partnerships with publishers to broaden our network.
    • Formulate and implement strategies to enhance existing publisher integrations, maximizing performance and revenue.
  • Expertise in Ad Operations:
    • Leverage your practical experience in ad operations to assist publishers and internal teams.
    • Ensure all ad serving and programmatic solutions are executed effectively and efficiently.
  • Technical Proficiency & Implementation:
    • Exhibit a comprehensive understanding of VAST tags and their application.
    • Keep abreast of industry trends and technologies, particularly in header bidding.
    • Engage with partners to discuss the merits and limitations of header bidding and other programmatic solutions.
  • Collaboration & Communication:
    • Work in conjunction with internal teams, including sales, product, and engineering, to align on objectives and deliverables.
    • Maintain effective communication with external partners, providing exceptional support and nurturing strong relationships.

Qualifications:

  • Demonstrated experience in an Account Executive (AE) or Business Development (BD) role, ideally within a Supply-Side Platform (SSP) or a comparable organization working with publishers.
  • Hands-on experience in advertising operations, particularly in troubleshooting and integrating new publisher solutions.
  • Strong understanding of VAST tags and their role in ad serving.
  • Proven track record in expanding publisher integrations and forming new partnerships.
  • Familiarity with header bidding and the capability to discuss its advantages and disadvantages.
  • Excellent problem-solving abilities and meticulous attention to detail.
  • Strong communication and interpersonal skills.
  • Ability to work autonomously and collaboratively in a dynamic environment.