Experienced Community Engagement Specialist
2 weeks ago
At Nelsons, we recognize the profound connection between nature and our overall well-being. Our commitment to harnessing natural remedies has been a cornerstone of our philosophy since 1860. As a family-owned enterprise, we pride ourselves on our legacy of providing effective healthcare solutions rooted in tradition.
The Opportunity
We are seeking a skilled Community Engagement Specialist to enhance our digital presence and foster relationships within our consumer community. If you possess a strong background in content creation, influencer collaboration, and community management, we invite you to explore this opportunity.
Key Responsibilities
- Develop and execute a comprehensive community management strategy across various digital platforms, with a primary focus on TikTok, alongside other channels such as Meta and YouTube.
- Design and implement social media campaigns that align with our global and local marketing strategies.
- Create a dynamic content calendar that includes both core and innovative content, ensuring maximum engagement and brand visibility.
- Collaborate with creators to enhance our content strategy and amplify our messaging.
- Curate and produce engaging multimedia content for our social media accounts, ensuring alignment with brand voice and guidelines.
- Monitor community feedback and online reviews, providing insights to improve our engagement strategies.
- Organize community-building events to enhance brand awareness and consumer interaction.
- Work closely with marketing and sales teams to ensure cohesive brand messaging and promotional activities.
- Foster relationships with influencers and industry professionals to broaden our outreach and advocacy efforts.
- Stay informed about the latest trends in digital technology and community engagement.
Qualifications
- Proven experience in community management across multiple platforms, particularly with a focus on TikTok and Meta.
- Experience in launching community initiatives and measuring their success.
- Strong verbal and written communication skills, with a keen eye for detail.
- Familiarity with social listening tools and the ability to analyze community metrics.
- Ability to manage multiple brand accounts while maintaining a consistent voice.
- Willingness to travel domestically as needed for content creation.
Preferred Skills
- Bilingual in English and Spanish.
- Basic skills in digital content design and editing tools.
- Experience in the natural healthcare industry.
Benefits
- Comprehensive health care plan including medical, dental, and vision coverage.
- Retirement savings plans.
- Generous paid time off policy.
- Flexible work-from-home options.
- Access to wellness resources.
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