Ad Manager, AdSmart Specialist
3 days ago
We're seeking a highly skilled Ad Manager to join our AdSmart team at NBCUniversal. As a key member of our team, you'll be responsible for crafting consumer audience target segments and building optimized media plans using our industry-leading ad optimization tool(s) and data assets.
Key Responsibilities- Become an expert user of NBCU's ad optimization tool(s) and data assets to craft consumer audience target segments and build optimized media plans.
- Interface with internal and client teams to obtain and manage deliverables throughout the pre- and post-launch process.
- Implement and launch campaigns according to client and internal requirements and goals.
- Work with NBCU Inventory Planning and Pricing and Digital teams to obtain recommended inventory.
- Measure initial campaign results and re-optimize periodically based on client and NBCU goals.
- Provide analytics and measurement support from ad targeting through to impact/ROI analyses.
- Handle intensive levels of back and forth communication with all key stakeholders to ensure successful activation.
- Troubleshoot campaign and tool errors and performance issues.
- Contribute to the development of new ad targeting and measurement solutions by providing invaluable end user feedback to Product and Engineering teams.
- Stay up-to-date with the rapidly evolving technologies and trends in the TV and digital realms and build a thorough understanding of the media and advertising ecosystem and its key players.
- Bachelor's degree or equivalent experience.
- 3+ years of professional experience in media, research, advertising, or financial services, or 1+ year experience in an Ad Targeting Platform.
- Desired characteristics include TV and/or digital campaign management experience, familiarity with traditional TV measurement (Nielsen) and digital media math, ability to take ownership of open-ended problems and drive them to completion, customer service orientation, experience working across multiple internal teams and functions, outstanding project management and time management skills, self-motivation, positivity, and collaboration.
This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. We offer a competitive salary range of $70,000 - $90,000 (bonus eligible) and a variety of benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and discounts and perks.
NBCUniversal is an equal employment opportunity employer and welcomes applications from diverse candidates. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access our systems as a result of your disability.
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