Brand Manager

1 week ago

Santa Rosa, California, United States Perfect Timing Personnel Services Full time
Job Opportunity

We are seeking a highly skilled Brand Manager to join our team at Perfect Timing Personnel Services, Inc. in Marin and Sonoma Counties.

This is a hybrid role, with Tuesdays to Thursdays spent onsite and Mondays and Fridays working remotely. The salary range is $120K to $140K, and the position is contingent on passing a background check.

The ideal candidate will have a Bachelor's degree and at least 4 years of experience in premium wine brand marketing and/or luxury goods or beverage experience. They will be responsible for developing brand strategies and positioning, managing execution of brand marketing plans, and maintaining accountability for approved brand budgets, revenue, and gross margin.

The successful candidate will be a dynamic, fast-paced brand manager who can envision and execute quickly, with the consumer at the forefront of their thinking. They will be able to balance multiple priorities, meet deadlines, and thrive in a demanding, constantly changing environment.

Key Responsibilities:

  • Develop brand strategies and positioning for priority brands, including consumer-compelling point of difference
  • Develop brand marketing plans that are applicable across PR, paid media, partnerships, events, and retail accounts
  • Manage execution of brand marketing plan including paid advertising & promotion, trade marketing programs, public relations and product development, including packaging, ensuring consistent messaging, imagery and quality standards
  • Maintain accountability for approved brand budgets, revenue, and gross margin
  • Assign and manage creative work through external agencies/vendors
  • Interface with Production and Winemaking teams including, but not limited to, written technical product specs, liaison to agencies/vendors/production to lead and monitor quality and timelines, track shipments/depletions against vintage transitions as well as participation in packaging/production meetings
  • Work closely with Sales to execute the marketing plan and ensure that materials are available to drive results
  • Ensure that brand strategies are implemented within PR initiatives
  • Coordinate branded special events, winemaker appearances, wine submissions and story pitches as needed
  • Perform as an effective and eloquent ambassador for the brands at both trade and consumer events
  • Work with Sales & Marketing Analytics team to analyze brand performance and competitive information using several forms of intelligence
  • Identify opportunity by channel, market, consumer, product or other for brand consideration

Requirements:

  • Bachelor's degree + 4 years' premium wine brand marketing and/or luxury goods or beverage experience
  • Significant Experience in promotion, packaging and merchandising design/implementation
  • Experience in brand strategy, marketing communications planning, and budget/P&L management
  • Strong analytic, strategic and creative skills
  • Excellent presentation and communication skills
  • Ability to balance multiple priorities, meet deadlines and thrive in a demanding, constantly changing environment
  • Self-motivated, team-oriented ethics and excellent interpersonal skills

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