Marketing Brand Manager
2 days ago
{"h1": "Marketing Manager, Talent Brand", "p": "At RTA US, we are seeking a highly skilled Marketing Manager, Talent Brand to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive talent brand strategy to attract top talent in high-priority hiring markets.
Responsibilities:
* Partner with internal stakeholders to plan, execute, and track results of talent brand media campaigns
* Stay up-to-date on business needs and priorities to align and adjust strategy accordingly
* Continually optimize channel strategy and targeting tactics
* Monitor campaign performance regularly and adjust plans as needed based on performance by markets and personas
* Analyze campaign performance and share insights with stakeholders regularly
* Serve as the primary point of contact for external vendor and internal stakeholders on career site inquiries
* Maintain and provide oversight to the career site pages
* Regularly review metrics to optimize the pages and content for higher engagement
Requirements:
* Project management, organizational, and communications skills
* Knowledge in digital marketing, website analytics, and content management
* Understanding of paid, owned, and earned media strategies and best practices
* Integrated marketing/campaign planning expertise, with accountability for results
* Analytical mindset regarding marketing programs and their outcomes; continuously measuring, testing, and optimizing
* 5-7 years of experience in a similar role
Benefits:
* Comprehensive healthcare coverage
* Supplemental coverage
* 401(k)-retirement savings
* Life and disability insurance
* Employee assistance program
* Identity theft protection
* Legal support
* Auto and home insurance
* Pet insurance
* Employee discounts
If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
#CB
#LI-CK1"}
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