Data Strategy Expert
2 days ago
Job Description
At Publicis Sapient, we're transforming the way businesses operate by harnessing the power of data and technology. We're seeking a Senior Consultant, Data Strategy to join our team of digital transformation experts. In this role, you'll work closely with clients to accelerate their data-driven transformation, developing and implementing strategies that drive business outcomes.
Your Impact:
- Contribute to the definition of the digital, data, and technology learning agenda.
- Develop and implement data strategies that align with client business goals.
- Work with planners, clients, and strategy directors to define audience frameworks and data strategies for each brand and overall brand portfolio.
- Grow the use of data management platforms and customer data platforms in data-driven use cases.
- Support the development of technology-based platforms and applications as a data strategist.
Requirements:
- Strong data and data-driven marketing knowledge, with the ability to interpret client business and technical requirements.
- Experience with Adobe Analytics, Adobe Target, Google Analytics, Optimizely, and SiteSpect.
- Excellent storytelling and communication skills, with the ability to simplify complex digital concepts.
- Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed.
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