Senior Marketing Data Analyst

4 days ago

Urbandale, Iowa, United States Association Member Benefits Advisors, LLC Full time
Job Title: Senior Marketing Data Analyst

We are seeking a highly skilled Senior Marketing Data Analyst to join our Marketing Team at Association Member Benefits Advisors, LLC. As a key member of our team, you will be responsible for providing data-driven insights to drive new business and growth through analytical solutions.

About the Role

This position supports the Marketing Department by developing and implementing analytical solutions to improve customer acquisition, product upgrades/cross-sells, and retention campaigns. You will deliver insights and recommendations on fully integrated marketing campaigns using data-driven strategies, including direct mail, email, paid digital, and more.

Responsibilities
  • Develop analytical and data mining solutions to improve customer acquisition, product upgrades/cross-sells, and retention campaigns.
  • Deliver insights and recommendations on fully integrated marketing campaigns using data-driven strategies.
  • Support marketing methodologies such as A/B testing, test design, sample sizes, calculating significant lift in response over control, and ad hoc analyses and requests.
  • Create client-level or product-level demographic profile analyses.
  • Mentor other data analysts on analyzing and reporting on project results utilizing research software and information from supporting systems.
  • Develop new reporting tools, dashboards using automated programming as needed.
  • Develop and maintain statistical models used to predict potential customers, predict the potential of insurers to lapse coverage, and segment the current insured and uninsured member population for marketing campaigns.
Requirements
  • An undergraduate degree in Mathematics, Statistics, Business Analytics, Data Analytics, MIS, or related field required.
  • Experience in Marketing and data-driven insight delivery.
  • Master's degree and 3+ years of professional experience preferred.
  • Must be proficient in the application of basic statistics (e.g., hypothesis testing, variance analysis, exploratory data techniques, etc.).
  • Experience in MS Suite Products.
  • High attention to detail.
  • High level of motivation coupled with the ability to set priorities.
  • Strong written/oral skills.
  • Proficiency in the application of multivariate data analysis, modeling techniques, and basic statistics. Multivariate regression, logistical regression, and/or discriminant analysis is a plus.
  • Proficient experience programming in SAS/R/Python, SQL.
  • Proficient experience in GA4, Excel, PowerPoint, Power BI.
What We Offer
  • Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
  • Annual Bonus Program.
  • Corporate 401k Matching.
  • Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
  • Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
  • Support & development to cultivate your knowledge and continuing education to support your professional designations.
  • Business casual dress code.
  • Hybrid work arrangement.

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