Marketing Director
2 months ago
Job Summary:
The Marketing Director is a key member of the Quality Healthcare team, responsible for driving admission growth and leading all marketing initiatives. This role requires a strong understanding of healthcare marketing strategies and a proven track record of success in similar positions.
Key Responsibilities:
- Market Analysis and Planning: Conduct market research to identify trends and opportunities for growth, and develop strategic plans to capitalize on these findings.
- Admission Communication: Develop and implement effective communication strategies to engage with referral sources and promote Quality Healthcare's services.
- Census Growth Initiatives: Collaborate with the interdisciplinary team to execute census growth initiatives and plans, including participating in health fairs, community events, and other marketing activities.
- Marketing Event Planning: Plan and execute marketing events, such as health fairs and community events, to promote Quality Healthcare's services and build relationships with referral sources.
- Team Collaboration: Work closely with the interdisciplinary team to ensure seamless communication and coordination of marketing efforts.
- Confidentiality and Compliance: Maintain confidentiality of protected health information and adhere to all relevant laws and regulations.
Requirements:
- Education: Bachelor's Degree preferred
- Experience: Experience in a marketing role in healthcare, with a focus on senior care and admissions
- Skills: Strong marketing and communication skills, with the ability to analyze market trends and develop effective strategies
Benefits:
- DailyPay
- PTO
- Medical, dental and vision coverage
- Employee recognition program
- Flexible spending account
- 401k with company match
- Free life insurance
Equal Opportunity Employer:
Quality Healthcare is an equal opportunity employer and does not discriminate based on race, creed, ethnic background, national origin, sex, or disability.
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