Digital Content Strategist

3 days ago


New York, New York, United States GrapevineAI Full time
GrapevineAI Overview">

We are a fast-paced startup with a unique solution for brands to license third-party content. Our marketplace is designed to make it easy for brands to find and use creator content for their social ad campaigns.

Job Description:
We are seeking an experienced Digital Content Strategist to lead our Brand Success team in New York, NY. As a key member of our growth marketing team, you will manage a portfolio of DTC brands and drive revenue growth through acquisition-based performance content. Your expertise in media buying philosophies and strategies will help us consistently lower CPA and drive outsized growth for our brands. You will also oversee a team of analysts, providing strategic guidance and support to ensure they meet their goals.

Main Responsibilities:
  • Drive Success Through Acquisition-Based Performance Content: Develop and execute internal revenue goals for your portfolio of brands, working closely with the CEO to drive business growth and company-wide objectives.
  • Manage a Team: Foster and support an exceptional team that consistently hits portfolio and company goals, providing timely feedback and opportunities for career growth.
  • Take Full Portfolio Ownership: Establish strong relationships with top-tier DTC brands, owning performance content success and driving business goals including revenue growth.
  • Own Performance and Analytics: Dive deep into numbers to understand what's working, what's not, and why, using analytics to optimize ad performance and improve conversion rates.
  • Provide World-Class Client Service: Manage client relationships through timely responsiveness, strong project management, and exceptional written & verbal communication.
  • Embrace Innovation: Be curious, raise new ideas, develop new strategies, and pitch new products to contribute to the growth and expansion of our social advertising solutions.


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