Marketing Manager

5 days ago

Sarasota, Florida, United States Encompass Pet Group LLC Full time
Job Description

About the Role:

We are seeking a highly motivated and results-driven Marketing Manager to join our team at Encompass Pet Group LLC. As a key member of our marketing team, you will be responsible for driving growth and engagement through strategic planning, implementation, and analysis of direct marketing efforts.

Key Responsibilities:

  • Email Marketing Campaigns: Develop and execute comprehensive email marketing campaigns, including segmentation, scheduling, content creation, and performance tracking.
  • Database Management: Manage the end-to-end process of email campaigns, from designing templates to creating compelling copy, ensuring a consistent brand voice and driving customer engagement.
  • Analytics and Optimization: Conduct A/B testing and analyze campaign performance metrics to optimize email marketing strategies and improve key metrics such as open rates, click-through rates, and conversion rates.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including creative, product, and customer support, to align email marketing initiatives with overall marketing and business goals.
  • Industry Trends and Best Practices: Stay up to date with industry trends and best practices to continually enhance email marketing strategies and leverage emerging opportunities.
  • Direct Mail Efforts: Lead direct mail efforts working with external implementation vendors to drive demand and revenue among specific cohorts.
  • Performance Metrics and Reporting: Monitor and report on key metrics and performance indicators for email marketing and paid social media efforts, providing actionable insights and recommendations for improvement.

Requirements:

  • Education: Bachelor's degree in marketing, communications, or a combination of education and experience.
  • Experience: Proven experience in managing email marketing campaigns and driving results.
  • Skills: Strong understanding of email marketing best practices, including segmentation, personalization, automation, and deliverability. Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo). Strong understanding of databases, how to segment and manage them to unlock revenue opportunities.
  • Qualifications: Demonstrated expertise in planning, executing, and optimizing paid social media campaigns across various platforms. Excellent analytical skills with the ability to interpret data, analyze results, and make data-driven decisions. Strong project management abilities, including multitasking and meeting deadlines. Strong organizational skills to be the mastermind of our databases with a keen understanding of the demographic and data composition of each one. Up-to-date knowledge of industry trends, emerging technologies, and digital marketing strategies.

Location: Must be located in the USA - Florida Tampa / Sarasota Area (Hybrid Work in office 2 to 3 days per week).

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