Social Media Manager, LGBTQ+ Entertainment
2 months ago
We are seeking a highly skilled Social Media Manager to join our team at Netflix, focusing on connecting with multicultural audiences through innovative social marketing campaigns. This role will build and execute tailored, culturally relevant, and engaging social content that resonates with LGBTQ+ audiences across our original films, series, and licensed content.
Key Responsibilities:- Develop and execute social strategy to reach LGBTQ+ audiences across platforms, including Instagram, TikTok, Facebook, Twitter, and YouTube.
- Build social strategy for relevant Netflix films and series, aligned with the overall marketing campaign strategy, including target audience, social creative, content distribution, and title social pages.
- Manage internal and agency resources to execute title and slate social campaigns, from ideation to production and distribution.
- Collaborate with cross-functional partners, including Creative Marketing, Publicity, Paid Media, and Events, to build social strategy that supports business priorities.
- Develop multi-title promotional narratives based on audience behavior and need states, as well as existing channel tentpoles.
- Use internal and external social analytics and data to inform strategy, iterate creative, and improve future campaigns.
- Experience working on broad, multiple-platform marketing campaigns and delivering nuanced, insight-based social strategies.
- Knowledge of what works across various social platforms and experience in multi-channel distribution efforts.
- Background and affinity for LGBTQ+ entertainment and pop culture spaces.
- Entrepreneurial spirit and highly collaborative, with excellent written and verbal communication skills.
- Experience using data and intuition to make content that grabs attention and engages the audience.
- Ability to prioritize and handle several projects simultaneously in a fast-paced environment, while adhering to shifting deadlines.
- Able to build strong relationships and work across multiple internal cross-functional teams.
- Experience working directly with filmmakers and skilled in pitching/presenting, with the ability to read the room.
We offer a comprehensive benefits package, including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, and more. Our compensation structure consists solely of an annual salary, with a range of $170,000 - $360,000. You choose each year how much of your compensation you want in salary versus stock options. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams.
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Los Angeles, California, United States Netflix Full timeJob SummaryWe are seeking a highly skilled Social Media Manager to join our team at Netflix. In this role, you will be responsible for developing and executing social strategy to reach LGBTQ+ audiences across multiple platforms, including Instagram, TikTok, Facebook, Twitter, and YouTube.Key Responsibilities:Develop and execute social media campaigns that...
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