Contract Marketing Manager, SEO and Web Experiences Specialist

22 hours ago

New York, New York, United States Foursquare Full time
About Foursquare

Foursquare is a leading location technology and data cloud platform dedicated to building meaningful bridges between digital spaces and physical places.

Our proprietary technology unlocks the most accurate, trustworthy location data in the world, empowering businesses to answer key questions, uncover hidden insights, improve customer experiences, and achieve better business outcomes.

A pioneer of the geo-location space, Foursquare's location tech stack is being utilized by our mobile apps CityGuide and Swarm, as well as the world's largest enterprises and most recognizable brands.


Foursquare's flexible building blocks include technology to maximize marketing impact and drive incremental real-world engagement (Attribution, Audience, Proximity, SDK); data to deeply understand points of interest and real-world behavior patterns (Places and Visits), and tools to conduct advanced analysis, data enrichment, unification and visualization (Studio).


About the Marketing Operations Team

The Marketing Operations team at Foursquare is responsible for our digital web experience, marketing tech and funnel optimization, and marketing reporting and analytics to drive campaign and funnel effectiveness.

As a team, we are the strategists, architects, designers, developers, producers, and testers who create and optimize to reduce barriers in the journey for our prospects and customers.

Our ambition is to deliver best-in-class experiences on the web and mobile to support customer growth, retention, and engagement for our enterprise, developer, and marketer clients.


About the Role

Foursquare is looking for a Part-Time Contract Marketing Manager, SEO and Web Experiences to join our team and be responsible for the ongoing testing, optimization, and personalization roadmap across Foursquare websites.

To excel in this position, you'll need to craft a robust test-and-learn strategy, prioritizing conversion rate optimization (CRO) to enhance website features and content for both short-term gains and long-term growth.

Reporting to the Director of Marketing Analytics, Operations, and Web Experiences, you'll collaborate closely with various teams-from Product to Creative-to drive projects outlined in our roadmap.

Your role demands a blend of strategic insight and hands-on execution, with a keen ability to pivot between the two.

As the lead for website content and optimization, you'll spearhead and execute on project strategy, development, and management efforts.

Your collaboration with product, marketing, and strategy teams will ensure Foursquare delivers exceptional experiences to prospects and customers alike.

The ideal candidate is a self-starter, meticulously analytical, and thrives in a data-driven environment.

Experience in fast-paced, high-tech settings, coupled with a passion for supporting a diverse client base, is advantageous.

If you're driven by curiosity and perpetually seek opportunities to enhance digital experiences, we'd love to connect with you.


Key Responsibilities
  • Lead technical SEO initiatives, focusing on improving website rankings, traffic, and organic performance.
  • Develop and implement data-driven strategies to optimize Foursquare's business website across multiple products, driving improvements in key SEO and website metrics.
  • Conduct site architecture optimization, improving URL hierarchy, internal linking, and crawlability.
  • Own the governance and management of web content, ensuring alignment with SEO best practices and UX principles.
  • Collaborate closely with Product, Creative, and Marketing teams to execute site enhancements for campaigns, product launches, and always-on programs.
  • Analyze customer journeys, performing page speed optimization and ensuring Core Web Vitals are met.
  • Create personalized experiences using Mutiny to target key accounts and audiences with relevant content that increases user value and engagement.
  • Assist with website redesign efforts, including Wordpress page creation from templates, content strategy, conversion optimization, and more.
  • Have a deep understanding of our business, needs, expectations, requirements, and of digital experience testing methodologies (A/B, multivariate, etc.).
  • Ensure that stakeholder and leadership signoff is obtained at key points during projects, and communicate project status daily, weekly, and monthly during key business reviews.

How You'll Measure Success
  • Track and report key SEO metrics such as traffic, keyword rankings, and conversion rates.
  • Execute A/B testing to optimize lead generation and conversions across the website.
  • Drive online form conversions, monitoring our performance against competitors.
  • Demonstrate tangible improvements in website traffic, user engagement, and overall SEO performance.

What You'll Need
  • A passion for improving the customer experience through innovative web design and SEO strategies.
  • Expertise in managing a B2B brand's website with a track record of improving keyword rankings and user experience to meet business goals.
  • Strong knowledge of technical SEO, including structured data, crawling, and log file analysis.
  • Mastery of Wordpress website and SEO management.
  • Advanced skills in Google Analytics, Google Search Console, Google Tag Manager, Hotjar, and SEMRush.
  • Proficiency with Google Suite (Docs, Sheets, Slides) for reporting, analysis, and collaboration.
  • A solid understanding of HTML, CSS, and JavaScript, with the ability to collaborate effectively with developers on website enhancements.
  • Experience in site architecture optimization and Core Web Vitals improvements.
  • The ability to balance short-term wins with long-term strategic growth.
  • Exceptional communication and collaboration skills, especially in working closely with Product, Creative, and Marketing teams.
  • A self-starter with a data-driven mindset, continuously striving to drive improvement and change, while owning and leading SEO and website strategy.
  • Knowledge and direct experience working with leading digital experience tech platforms.

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