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Retail Media Strategy Lead
2 months ago
Position Overview
The Accelerator Group encompasses a wide array of emerging businesses and rapidly expanding sectors such as education, retail, fashion, and consumer packaged goods (CPG). The Retail Media Strategy Lead is responsible for overseeing all facets of retail media strategy and execution for the Accelerator Group at Canvas Construction.
Key Responsibilities
- Engage in high-level participation for retail media in all strategic media planning, execution, and evaluation activities.
- Guide and mentor a team of direct and indirect reports, providing support and counsel to team members.
- Ensure that all campaign-related and administrative tasks are completed accurately and on time by the team.
- Lead discussions with clients regarding campaign optimizations, testing, adjustments, new offerings, and other initiatives centered around campaigns.
- Serve as an internal agency resource and collaborate with other departments to enhance understanding of retail media services.
- Provide strategic insights during the planning phases of retail media campaigns to achieve targeted business outcomes based on a thorough understanding of client brands and categories.
- Stay updated with industry trends and communicate relevant information to the immediate team and the broader Biddable team, as well as clients.
- Develop and maintain a comprehensive understanding of client businesses and relate this knowledge to the growth of the retail media practice.
- Present campaign performance metrics to key stakeholders in a clear, concise, and comprehensible manner.
- Manage and drive strategy development and innovation across various accounts and markets utilizing diverse research and analytical tools.
Qualifications
- Self-motivated individual with a proven ability to identify opportunities and drive projects from inception to completion.
- Strong prioritization skills and the ability to manage multiple tasks with adaptability.
- Ability to cultivate and maintain robust internal and external relationships.
- Effective verbal and written communication skills, capable of presenting information clearly and actionably to both internal and client stakeholders.
- A collaborative team player who can effectively balance independent work within a matrixed environment.
- Experience in managing small teams and fostering individual talent development.
- Analytical thinker comfortable with data interpretation and deriving actionable insights.
Experience Requirements
- Demonstrated success in growing and scaling operations in previous roles.
- Minimum of 3 years of experience with retail media platforms, including but not limited to Instacart, Walmart Connect, and Roundel (Target).
- At least 2 years of experience managing teams of 2 or more.
- Experience overseeing large media budgets and achieving monthly performance goals.
- Ability to juggle multiple projects and clients in a fast-paced environment while adhering to strict deadlines.
- Strong analytical and technical skills in managing advertising technology platforms and compiling media reports.
- High proficiency in MS Office applications, particularly Excel and PowerPoint.
- Professional demeanor in interactions with internal and external business partners.
- Preferred but not mandatory: Experience with ad serving and bid management platforms.
- Bachelor's degree, preferably with a focus on business, marketing, or advertising.
