Marketing and Communications Specialist

4 days ago


Denver, Colorado, United States GirlScoutsCO Full time
About the Role

We are seeking a highly skilled Marketing and Communications Specialist to join our team at Girl Scouts of Colorado. As a key member of our communications team, you will be responsible for creating and implementing effective marketing and communications strategies to promote our brand and programs.

Key Responsibilities
  • Develop and execute content creation plans for member and potential member communications
  • Use Salesforce Marketing Cloud to design and deliver member communications as directed by the Communications and Brand Manager
  • Create and post on-brand content on GSCO social media channels to elevate brand, enhance Girl Scout experience, and promote upcoming events in partnership with the Media and Engagement Manager
  • Work atypical schedule to accommodate event coverage and social media coverage
  • Assist with Media Star program and internal influencer program
  • Support Girl Scout DreamLab events promotions through flier creation and distribution, EventBrite, community calendar postings, and event coverage
  • Cross-trained to support retail in DreamLab Boutique and Girl Scout Retail Shop
  • Greets and assists customers at Girl Scout Retail Shop. Creates customer profile if not already in the system and rings up merchandise for customers
  • Assists with promotion of Girl Scouts of Colorado e-Commerce site
  • Pulls online, email, and phone orders at GSCO Retail Shop and assists with packaging and shipping orders
  • Serves as backup for social media monitoring and management
  • Assists in the management, writing and editing of engaging content, including video content, for the council website, social media channels, and blog
  • Photographs, writes articles and stories, and produces video content about council statewide programs initiatives and events
  • Uses Adobe Creative Suite and Canva to design graphics, advertisements, infographics, fliers and other materials as needed for all channels including interactive digital design
  • Ensures Girl Scouting is open and available to all girls and adults by consistent delivery of the Girl Scouts message of pluralism and diversity throughout the community
Requirements
  • Bachelor's degree or associate degree in public relations, marketing, communications, journalism or related field preferred. Related work experience can be substituted
  • Demonstrated writing, editing, social media planning experience required
  • Demonstrated experience using Adobe Creative Suite
  • Retail experience a plus
  • Non-profit experience a plus
  • Knowledge of principles of member communications and strategies
  • Excellent written and verbal communication skills
  • Excellent organizational skills and attention to detail
  • Excellent time management skills with the proven ability to meet deadlines
  • Proficient with Microsoft Office Suite or related software
  • A creative eye with strong skills in Adobe Creative Suite and Canva
  • Proficient in photography using smartphone
  • Strong organizational and project management skills
  • Ability to pass a criminal background check
Working Environment

The job is hybrid and is carried out in-person at Girl Scout DreamLab or Retail Shop for 30 hours per week and from a home office with heavy computer use. Council events are usually held off-site on evenings and weekends. Some travel required for council programs or major media events. Access to transportation with insurance at required state levels to conduct business statewide. Valid driver's license and driving record acceptable to the Girl Scout insurance company.



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