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Content and Brand Strategy Leader

2 months ago

Hatfield, Massachusetts, United States Affinity Water Full time

Position Overview:
The role of the Brand and Content Manager is pivotal in defining and conveying Affinity Water's brand essence, messaging, and story to our clientele, while cultivating a cohesive brand identity and strategic approach.

Creative Vision:
Your innovative mindset will be instrumental in enhancing our brand visibility. You will leverage your content creation and editorial expertise to educate and engage our customers, alongside your organizational skills to maintain a comprehensive activity schedule.

Strategic Brand Development:
Bring forth fresh concepts to guide the brand's future through inventive strategies and initiatives. You will ensure the integrity of our brand identity is upheld, safeguarded, and accurately represented.

Content Management:
Oversee the overarching content strategy, ensuring that all content is meticulously planned, organized, and produced within set timelines.

About Affinity Water:
Afinity Water stands as the UK's largest water-only supplier, delivering sustainable, high-quality water to millions across the Southeast of England. We aim to transform the connection between water companies and their customers, promoting responsible water usage and environmental stewardship.

Key Responsibilities:
As the Brand and Content Manager, your duties will include:

  • Planning, scripting, and managing diverse content.
  • Possessing a keen eye for design and technical skills to realize creative concepts.
  • Developing and executing comprehensive brand and content strategies.
  • Owning and maintaining the content calendar, collaborating with team members for regular updates.
  • Ensuring content production aligns with brand guidelines and regulatory standards.
  • Analyzing brand performance and content effectiveness, providing insightful reports.
  • Fostering a customer-centric approach in all initiatives.
  • Adhering to regulatory standards while promoting inclusive design thinking.

Typical Duties Include:
Management of brand assets, identity, and strategy, including:

  • Overseeing brand assets, tone of voice, messaging styles, and design guidelines to ensure compliance.
  • Coordinating brand photoshoots.
  • Creating various content formats, including infographics, podcasts, videos, and written materials for marketing channels.
  • Collaborating across departments to implement an effective content marketing strategy.
  • Producing engaging content that resonates with our audience and aligns with our brand voice.
  • Setting future strategies for brand image and identity based on customer insights.
  • Managing the briefing process for internal brand support or content requests.
  • Mentoring and developing a team comprising a Brand & Content Executive and Digital Graphic Designer.
  • Monitoring brand performance through key performance indicators (KPIs) in collaboration with the Research & Insights team.
  • Assisting in expanding brand partnerships and affiliations.

Qualifications:
To excel in this role, candidates should possess:

  • A minimum of 5 years of experience in brand management.
  • At least 3 years of experience in developing tone of voice and managing content calendars.
  • Proficiency in video production and editing techniques.
  • A comprehensive understanding of brand strategy development and execution.
  • Strong project management skills with the ability to prioritize multiple stakeholder needs.

Benefits:
We offer a competitive salary and a range of benefits, including:

  • Learning and development opportunities.
  • Entry into the annual bonus scheme.
  • Generous annual leave policy.
  • A 'Celebration Day' for personal occasions.
  • A robust pension scheme.
  • Family benefits and support for various life events.
  • Access to a Wellbeing Centre for physical and mental health support.
  • Community volunteering days.
  • Life Assurance.

Affinity Water values diversity and is committed to fostering an inclusive culture where every team member can thrive.