Data Analyst

2 weeks ago

New York, New York, United States Publicis Groupe Full time
Job Title: Analyst, Search-SEM

At Publicis Groupe, we're seeking a highly skilled Analyst, Search-SEM to join our team. As a key member of our search media team, you will be responsible for monitoring and maintaining media campaign development and activation on search channels.

Key Responsibilities:
  • Gather research necessary to build a new campaign
  • Assist team in gathering necessary data for plan development
  • Responsible for trafficking approved plan
  • Monitor and maintain campaign budgets, pacing, and bid adjustments
  • Monitor and manage performance and competitive landscape
  • Monitor and optimize paid search performance to meet business objectives
  • Develop optimization recommendations and/or testing plans
  • Utilize bid management tools as well as Google, Bing, and Oath paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
  • Pull and analyze data to inform campaign reporting and help build insights
  • Granular maintenance of monthly billing cycle
  • Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
  • Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc.
  • Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • Stay informed on search industry trends and new tools and ad formats
  • Successful completion of training programs and requisite certifications required
Requirements:
  • Some professional or internship experience in SEM/paid media preferred
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Proficiency in MS Suite: Excel, Word, PowerPoint required
  • Solid verbal and written communication skills
  • Demonstrated critical thinking and problem solving skills
  • Ability to work within a team, handle multiple assignments, and meet tight deadlines
  • Detail oriented and demonstrable organizational skills
  • Timely delivery of all work
Additional Information:

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Compensation Range: $46,500-$67,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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