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Executive Director of Strategic Communications and Marketing

2 months ago

Oxford Georgia, United States Emory University Full time

About the Role:

The Senior Director of Communications and Marketing will be responsible for developing and executing strategic communications and marketing campaigns to enhance Oxford College's presence nationally and globally.

Key Responsibilities:

  • Strategic Leadership:
    • Develop and execute a comprehensive marketing strategy aligned with the College's mission and enrollment goals.
    • Partner with Emory Marketing and Communications to cultivate a strong and unified brand identity.
    • Collaborate closely with the Dean and senior administration to ensure consistent and effective communication efforts.
  • Content Management:
    • Oversee the creation and curation of high-quality content across all channels, ensuring consistency, accuracy, and alignment with the College's visual identity and brand standards.
    • Lead the development of an effective content strategy to enhance SEO/SEM and audience engagement.
    • Regularly analyze performance metrics for social media campaigns, using data to make informed decisions.
  • Team Leadership and Collaboration:
    • Lead and mentor the Marketing and Communications team, ensuring a harmonized approach to publications, social media, website content, and brand identity.
    • Encourage the professional development of department staff and manage the department's annual budget.
    • Work collaboratively with every member of the College community to promote its mission and philosophy.
  • Project and Budget Management:
    • Prepare and oversee the budget for marketing initiatives, ensuring projects are completed on time and within budget.
    • Manage campaign development and project management for publications, advertising, social media, digital communications, marketing automation, and print services.
  • Brand Management:
    • Ensure the integrity and high quality of the College's image, tone, style, narrative, visual identity, and overall brand.
    • Advance the Oxford brand within and beyond the College community, including alumni, families, and the global community.
    • Guide the online narrative by approving content for the public sections of the College's platforms to ensure effective, state-of-the-art architecture and timely content production.
  • Proactive Communication:
    • Anticipate opportunities for strategic communications and proactively develop plans in consultation with the Dean.
    • Orchestrate and implement essential communications, including those for the Dean.
  • Social Media Strategy:
    • Lead the development of a comprehensive social media strategy to foster engagement and promote Oxford College's academic programs, events, and achievements.
    • Oversee the work of the multimedia content creator and assist with social media strategies to enhance the College's brand and increase its presence.
  • Interdepartmental Collaboration:
    • Engage seamlessly with admissions, Advancement & Alumni Engagement, Campus Life, and technology departments to ensure timely and strategic communication across the College.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field, and seven years of professional experience in developing and executing marketing and communications strategies across various media, OR an equivalent combination of education, training, and experience.
  • An advanced degree is preferred.
  • At least two years of experience in driving social media strategies and content development.
  • At least three years of experience managing full-time staff and contractors.
  • Strong relationships with media outlets, especially in higher education, and the ability to build new connections.
  • Experience with data analytics to assess impact and adapt strategies.
  • Understanding of brand standards and the ability to implement brand guidelines.
  • Experience with email automation platforms.