Senior Marketing Strategist for Praxis Lifecycles

4 days ago


Princeton, New Jersey, United States Educational Testing Service (ETS) Full time

Overview

Educational Testing Service (ETS) is a global organization that enables lifelong learners to be future-ready. As the Lifecycle Marketing Manager for Praxis, you will own all aspects of engagement with Praxis test-takers.

About ETS

We are a mission-driven company that promotes skill proficiency, empowers upward mobility, and unlocks opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually.

Job Summary

You will manage the customer journey from end-to-end, owning strategy, execution, analysis, optimization, and reporting. Hands-on experience in marketing automation platforms like Marketo is required.

Responsibilities



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