Senior Marketing Strategist for Digital Solutions

6 days ago


Oakland, California, United States VuMedi Full time

About VuMedi

VuMedi is a pioneering video education platform catering to medical professionals worldwide. Our mission is to provide timely and relevant educational content, empowering healthcare experts to make informed patient care decisions and enhance outcomes through comprehensive video education. We collaborate with renowned thought leaders, hospitals, and societies, boasting over 600,000 registered physicians and an extensive library of 50,000 videos.

The Role

We're seeking an experienced Principal Product Marketing Manager to spearhead the packaging and positioning of our commercial products sold to pharmaceutical and medical device companies. This individual will be responsible for advertising and sponsorship solutions, influencing pricing strategies, and providing critical inputs to drive growth.

Key Responsibilities

  • Develop and package advertising and sponsorship products, ensuring they meet market demands and are positioned for success.
  • Leverage segmentation across the pharmaceutical product lifecycle to address key problems and tailor sales content.
  • Codify and simplify packaging to facilitate scale as our sales and customer success teams expand.
  • Position solutions in the market and develop competitive pricing strategies to maximize revenue and market share.
  • Maintain industry insights to inform product marketing strategies, defining tailored solutions for different customer personas as we expand into various medical fields.
  • Foster cross-functional collaboration with solutions, customer success, product marketing, and product management teams to drive commercial packaging and messaging.
  • Evaluate existing programs to identify strengths and areas for improvement, leveraging customer feedback to refine our approach.
  • Serve as a brand champion, ensuring all packaging aligns with our company's brand and messaging guidelines.
  • Establish performance metrics to measure adoption and revenue growth across multiple customer segments.

Requirements

  • 4-7 years of experience in product marketing or equivalent, preferably within the pharmaceutical industry.
  • A proven track record of defining market positioning, go-to-market messaging, and launch plans influenced by market trends, customer feedback, and competitive differentiation.
  • Expertise in crafting compelling slides and stories to position digital products to clients, with experience driving how they are packaged, positioned, and sold.
  • Strong analytical, communication, and presentation skills, with the ability to manage simultaneous projects and priorities effectively.
  • Demonstrated proficiency in managing relationships to drive collaboration and innovation in stressful environments.
  • Familiarity with Google Suite and program management tools like Jira.
  • BA or BS degree.

Salary Range: $120,000 - $180,000 per annum, depending on experience.



  • Oakland, California, United States EPIP Full time

    About EPIPEPIP is a non-profit organization empowering under-resourced entrepreneurs through pro bono legal, financial and marketing support. Our mission is to catalyze growth and expansion of small businesses nationally.Job DescriptionWe are seeking an experienced Digital Marketing Strategist to evolve our programming and support small businesses in the...


  • Oakland, California, United States VuMedi Inc. Full time

    Role OverviewVuMedi Inc. is a leading video education platform for doctors worldwide, providing timely and relevant educational content to facilitate optimal patient care decisions.We are seeking an experienced Digital Health Solutions Marketing Manager to own packaging & positioning for our commercial products sold to pharmaceutical and medical device...


  • Oakland, California, United States Scion Staffing Full time

    Job SummaryWe are seeking an experienced Senior Financial Strategist to join our team at Scion Staffing. As a key member of our organization, you will be responsible for leading our financial operations and developing strategic plans to drive growth and success.


  • Oakland, California, United States Altais Health Solutions Full time

    About Altais Health SolutionsWe're a dynamic and growing healthcare organization, committed to revolutionizing the healthcare system. Our team of bold and curious clinicians and innovators share a passion for enabling better healthcare experiences.At Altais Health Solutions, we're building breakthrough clinical support tools, technology, and services to...


  • Oakland, California, United States Credit Karma Full time

    Job SummaryAs a Lead Social Media Creative Strategist at Credit Karma, you will play a crucial role in driving the overall creative expression of our brand on social media. This is an exciting opportunity to make your mark on an entire brand and further define its boundaries.About UsCredit Karma is a mission-driven company that champions financial progress...


  • Oakland, California, United States PowerScout Full time

    At PowerScout, we're on a mission to make every home a smart home. To achieve this goal, we need an exceptional Strategic Digital Marketing Lead who will drive our paid digital marketing efforts and accelerate customer growth.We're looking for someone with 2+ years of experience in digital marketing, specifically in SEM and Paid Social, who has a proven...


  • Oakland, California, United States Altais Health Solutions Full time

    Job OverviewWe are seeking a highly skilled Healthcare IT Strategist to join our team at Altais Health Solutions. This is an exceptional opportunity for a seasoned professional to lead the development and optimization of our PPO IT applications, driving end-user satisfaction and operational efficiency.About the RoleThe successful candidate will serve as the...


  • Oakland, California, United States SEIU-UHW Full time

    About the RoleWe are seeking a skilled Digital Marketing Specialist to join our team at SEIU-UHW. As a key member of our digital communications team, you will be responsible for developing and executing digital marketing strategies that drive engagement and conversion across all digital platforms.Key ResponsibilitiesDevelop and execute digital marketing...


  • Oakland, California, United States Energy Solutions Full time

    At Energy Solutions, we are dedicated to delivering innovative solutions that drive climate action and energy efficiency. As a Product Manager, you will play a critical role in shaping the future of our business by developing and managing products that meet the needs of our utility, government, and institutional clients.Key ResponsibilitiesProvide product...


  • Oakland, California, United States Energy Solutions Full time

    About UsAt Energy Solutions, we're a leading provider of innovative energy solutions that help our clients achieve their sustainability goals. Our team is passionate about creating a cleaner, healthier environment for future generations.Job SummaryWe're seeking an experienced Senior Project Manager to join our Business Strategy Department. As a key member of...


  • Oakland, California, United States Energy Solutions Full time

    At Energy Solutions, we harness the power of market-based programs to deliver large-scale energy, carbon, and water-use savings. As a Senior Project Manager, you will play a critical role in our Business Strategy Department, supporting the Emerging Technologies Implementation work.We are looking for an experienced professional to join our team and have a...


  • Oakland, California, United States Saxon Global Full time

    We are seeking an experienced Cloud Infrastructure Strategist to join our team at Saxon Global.Key Responsibilities:Deploy and optimize infrastructure on AzureImplement optimizations such as reserved instances, savings plans, backup optimization, data archival, and power cyclingSet up autoscaling for Azure IaaS and PaaS servicesUtilize Azure Cost Manager and...


  • Oakland, California, United States Energy Solutions Full time

    Energy Solutions is a leading provider of innovative energy solutions, and we are seeking an experienced Product Manager to join our Business Strategy Team.About the RoleWe are looking for a highly skilled and motivated individual to lead the development and management of our products, including Distributed Energy Resources, Energy Efficiency,...


  • Oakland, California, United States Kaiser Permanente Full time

    About the RoleWe are seeking an experienced Executive Operations Strategist to join our team at Kaiser Permanente. As a key member of our organization, you will be responsible for overseeing all prospective operations teams, including workflow design and performance management.Key ResponsibilitiesEvaluate and implement analytical and predictive tools to...


  • Oakland, California, United States Vivun Full time

    Unlock Growth with Vivun's Director of Demand Generation RoleVivun, the pioneer in Technical Sales solutions, is on a mission to help businesses harness AI for scaled technical expertise, better products, and streamlined operations. Our esteemed clients, including ADP, Coupa, Docusign, Elastic, Seismic, and Snowflake, have leveraged our innovative solutions...


  • Oakland, California, United States Energy Solutions Full time

    Company OverviewAt Energy Solutions, we're dedicated to harnessing the power of market-based programs to drive energy, carbon, and water-use savings. Since 1995, we've been delivering proven, performance-based solutions for utility, government, and institutional customers.


  • Oakland, California, United States Energy Solutions Full time

    Job Description:Energy Solutions is a leading provider of sustainable energy solutions, and we are seeking a highly skilled Product Development Manager to join our team. As a key member of our Business Strategy Team, you will be responsible for developing and managing our products to meet the evolving needs of our utility clients.Responsibilities:* Provide...


  • Oakland, California, United States Energy Solutions Full time

    Product Manager PositionWe are seeking a skilled Product Manager to join our Business Strategy Team at Energy Solutions.About the Company: Founded in 1995, Energy Solutions is a leading provider of performance-based solutions for utility, government, and institutional customers. Our focus on market-based programs enables us to deliver large-scale energy,...


  • Oakland, California, United States Resource Informatics Group Full time

    About the RoleWe are seeking an exceptional Senior Cloud Solutions Engineer to join our team at Resource Informatics Group in Oakland, California. This is a full-time position offering a competitive salary of $140,000 per year.Job SummaryThe ideal candidate will have a strong background in designing and implementing effective cloud-based solutions using AWS...


  • Oakland, California, United States Altais Health Solutions Full time

    About Altais Health SolutionsWe're a mission-driven organization revolutionizing healthcare experiences and the clinical community. Our goal is to empower clinicians and innovators to create better health care experiences.As part of our dynamic IT Security team, you'll contribute to shaping the future of healthcare security.