Senior Marketing Strategist for Digital Solutions
6 days ago
About VuMedi
VuMedi is a pioneering video education platform catering to medical professionals worldwide. Our mission is to provide timely and relevant educational content, empowering healthcare experts to make informed patient care decisions and enhance outcomes through comprehensive video education. We collaborate with renowned thought leaders, hospitals, and societies, boasting over 600,000 registered physicians and an extensive library of 50,000 videos.
The Role
We're seeking an experienced Principal Product Marketing Manager to spearhead the packaging and positioning of our commercial products sold to pharmaceutical and medical device companies. This individual will be responsible for advertising and sponsorship solutions, influencing pricing strategies, and providing critical inputs to drive growth.
Key Responsibilities
- Develop and package advertising and sponsorship products, ensuring they meet market demands and are positioned for success.
- Leverage segmentation across the pharmaceutical product lifecycle to address key problems and tailor sales content.
- Codify and simplify packaging to facilitate scale as our sales and customer success teams expand.
- Position solutions in the market and develop competitive pricing strategies to maximize revenue and market share.
- Maintain industry insights to inform product marketing strategies, defining tailored solutions for different customer personas as we expand into various medical fields.
- Foster cross-functional collaboration with solutions, customer success, product marketing, and product management teams to drive commercial packaging and messaging.
- Evaluate existing programs to identify strengths and areas for improvement, leveraging customer feedback to refine our approach.
- Serve as a brand champion, ensuring all packaging aligns with our company's brand and messaging guidelines.
- Establish performance metrics to measure adoption and revenue growth across multiple customer segments.
Requirements
- 4-7 years of experience in product marketing or equivalent, preferably within the pharmaceutical industry.
- A proven track record of defining market positioning, go-to-market messaging, and launch plans influenced by market trends, customer feedback, and competitive differentiation.
- Expertise in crafting compelling slides and stories to position digital products to clients, with experience driving how they are packaged, positioned, and sold.
- Strong analytical, communication, and presentation skills, with the ability to manage simultaneous projects and priorities effectively.
- Demonstrated proficiency in managing relationships to drive collaboration and innovation in stressful environments.
- Familiarity with Google Suite and program management tools like Jira.
- BA or BS degree.
Salary Range: $120,000 - $180,000 per annum, depending on experience.
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