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Senior Brand Manager

2 months ago

Goodlettsville Tennessee, United States Dollar General Full time
About the Role

We are seeking a highly skilled Senior Brand Manager to join our team at Dollar General. As a key member of our organization, you will be responsible for delivering Private Brand sales, profit, and share goals in assigned categories.

Key Responsibilities
  • Develop business unit strategies to drive sales, margin contribution, and share growth in assigned categories.
  • Lead a cross-functional team of analysts, product development, and supply chain to develop and introduce new products, improve existing products, and effectively market and promote the brand(s) to consumers.
  • Work closely with category buyers to develop annual business and promotional plans to achieve financial goals.
  • Create external and in-store marketing programs to support brand growth objectives.
  • Develop business reviews (category assessments) to identify private brand opportunities.
  • Ensure business plan execution, including pricing, distribution, and promotion planning.
  • Negotiate with key suppliers to create products and marketing programs.
Requirements
  • Demonstrated ability to manage brands across multiple categories.
  • Advanced skills in category analysis, planning, forecasting, and budgeting.
  • Excellent written and verbal communication skills.
  • High degree of initiative, along with excellent execution capabilities.
  • Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community.
  • Excellent project management, leadership, and supervisory skills.
  • Syndicated research experience with a good understanding of marketing, merchandising, and retail.
  • Negotiation and conflict resolution skills.
  • Bachelor's degree in Business, Marketing, Management, or a related field.
  • 7+ years of relevant experience in brand/category management required.
  • Previous experience as a Buyer or Brand Manager in a Retail environment.