Regional Marketing Manager

2 weeks ago

Langhorne, Pennsylvania, United States Crunch Fitness Full time
Regional Marketing Manager Job Description

Crunch Fitness is seeking a highly motivated and experienced Regional Marketing Manager to oversee the marketing efforts for our locations across Pennsylvania. As a key member of our team, you will be responsible for developing and executing regional and local marketing plans, working closely with our national marketing team, and ensuring effective communication of corporate strategies to maintain compliance with brand standards.

Key Responsibilities:

  • Support and execute regional and local marketing plans, including developing a deep understanding of the business and acting as primary marketing contact with local General Managers and other key personnel.
  • Work with the national marketing team to develop and execute media buys, post buys, and ongoing management of media vendors as needed to support local initiatives.
  • Implement a cohesive, results-oriented social strategy through Facebook, Instagram, LinkedIn, and other platforms for each club in the region.
  • Create and execute targeted email campaigns specific to members at each club and targeted campaigns based on hyper-local activities at the clubs.
  • Execute on event strategy, tactical plans, and project manage including all logistics, onsite execution, and post-event analysis.
  • Guide and ensure consistency of corporate and brand message throughout each marketing initiative.
  • Grow the Perks Partner program in the region.
  • Create corporate sales opportunities.
  • Drive new location opening sales performance by implementing plans to build awareness and drive traffic through grassroots and digital channels.
  • Identify new opportunities for paid social strategy and stay on top of trends, recommending new platforms, tactics, and strategies in the paid social space.
  • Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together.

Requirements:

  • A Bachelor's degree in marketing, advertising, or a related field is required.
  • At least three years' experience in consumer marketing, advertising, or media is required.
  • Experience in executing local marketing plans while also supporting national programs as needed is required.
  • Demonstrated self-starter with the ability to work autonomously, handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment is required.
  • Ability to work at the strategic level and at the tactical level with the ability to problem-solve is required.
  • Microsoft Office Suite knowledge, specifically Microsoft Excel, is required.
  • Willingness to travel as needed to clubs to support openings is required.

Benefits:

  • Free education through an industry-leading certification.
  • Benefits include medical, dental, vision, life, and short-term disability.
  • 401(k) plan with an employer match.
  • Exciting team environment.
  • Growth opportunity in a rapidly growing company.
  • Free Crunch Fitness membership.

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