Strategic Marketing and Development Director

3 days ago

New York, New York, United States America Works Network of Companies Full time

About America Works Network of Companies

We are a non-profit organization dedicated to lifting people out of poverty through jobs. Our mission is to create opportunities and transform lives.

Job Title: Strategic Marketing and Development Director

We are seeking a seasoned professional to manage our marketing, public relations, and development efforts. This role involves developing and executing comprehensive PR and marketing strategies to enhance visibility, promote programs, and engage audiences effectively.

Responsibilities:

  • Develop and implement innovative marketing strategies that align with our organization's goals and objectives.
  • Conduct thorough research on fundraising opportunities from various sources and craft compelling proposals to expand our reach.
  • Manage and grow our presence on multiple social media platforms, including content creation, community engagement, and performance analysis.
  • Create engaging copy for marketing materials such as grant proposals, website pages, and social media posts.
  • Oversee the production of all marketing materials, including brochures, press releases, email campaigns, and digital content.
  • Collaborate with internal teams and external partners to ensure cohesive branding and messaging across all channels.
  • Organize and coordinate public relations activities, including media outreach and press events.
  • Analyze and report on the performance of marketing campaigns and PR efforts to measure effectiveness and identify areas for improvement.

Requirements:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
  • A minimum of 3-5 years of experience in PR, marketing, or a related role, preferably in a social impact organization.
  • Strong understanding of the public policy landscape and grants-based organizations.
  • Excellent communication skills, both written and verbal, with the ability to craft compelling narratives.
  • Demonstrated ability to develop and execute marketing strategies that deliver measurable results.

Benefits:

  • A competitive salary range of $85,000 - $115,000 (based on experience).
  • A dynamic and supportive work environment in New York, NY.
  • A comprehensive benefits package, including medical, dental, and vision insurance.
  • Paid time off package and 401(k) with employer matching after one year.

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