Digital Marketing Strategist
4 days ago
This senior-level role oversees the strategy, management, and enhancement of an e-commerce platform and website for a women's sportswear brand. Key responsibilities include driving growth in customer acquisition, retention, and revenue through innovative digital marketing initiatives and effective site management.
**Key Responsibilities:**
* Design and implement data-focused digital marketing plans to enhance website traffic, improve conversion rates, and foster customer loyalty across key channels, such as Search Engine Marketing (SEM) and Search Engine Optimization (SEO), paid advertising, affiliate partnerships, and retargeting efforts.
* Utilize customer data and analytics to craft personalized marketing initiatives that boost interaction and increase lifetime value (LTV).
* Monitor, evaluate, and refine campaigns to achieve key performance goals, including CPA, CPC, ROAS, and conversion metrics.
* Stay informed about the latest industry trends, such as TikTok Ads, AI-powered marketing tools, and programmatic strategies.
* Conduct A/B and multivariate tests to fine-tune creative content, audience targeting, and channel effectiveness.
**Requirements:**
* Over 5 years of experience in e-commerce, digital marketing, or similar fields, ideally managing high-traffic platforms.
* Bachelor's degree in a relevant field such as Marketing, Communications, Business, or equivalent.
* Expertise in e-commerce strategies, digital marketing tactics, and leveraging data to inform decisions.
* Proficient in platforms like Netsuite, Shopify, and Klaviyo, with a demonstrated ability to work alongside technical teams for system updates and enhancements.
* Strong analytical capabilities with hands-on experience in tools like Google Analytics, Tableau, or comparable platforms to generate actionable insights.
**Estimated Salary:** $95,000 - $115,000 per year.
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