Marketing Executive

4 weeks ago


Miami, Florida, United States Hermès Full time

Job Summary

We are seeking a highly skilled Marketing Executive to join our Hermès Parfums Americas team in Miami. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies and animations in Travel Retail Americas, as well as the South and Central Americas Local Markets and Caribbean.

Key Responsibilities

  • Develop the marketing plan for the region in collaboration with the Marketing Director
  • Execute the marketing plan in partnership with local distributors, retailers, and Hermès Stores managers
  • Monitor and measure the effectiveness of launches and animations through 360 reports
  • Implement the Visual Merchandising strategy in the entire region
  • Construct the annual forecast for novelties and launches with the Marketing Director, commercial, and operations teams

Visual Merchandising

  • Provide countries with merchandising information to ensure proper merchandising in each POS
  • Ensure the perfect execution of the in-store Visual Merchandising strategy in the region
  • Constantly follow up and update the regional visual database
  • Create generic and custom-made planograms
  • Develop local merchandising tools when needed

Trade Marketing (In-Store and Digital)

  • Implement and activate the marketing trade plan in the region
  • Follow up on the marketing trade plan per distributor and within the global budget
  • Provide creative briefings to vendors according to merchandising guidelines
  • Follow up and contact with vendors in the region
  • Regularly report on trade activations with quantitative and qualitative results

Marketing Budget

  • Prepare the Marketing annual budget
  • Follow up on marketing activations and visual implementation in the region
  • Enter and monitor marketing expenses in our internal My Eeasy Order tool

Marketing Presentations

  • Assist in preparing materials and presentations for large meetings

Events

  • Organize PR events and launch presentations to the press and influencers in major countries
  • Organize special regional events and meetings

Qualifications

  • Bachelor's in Business or Marketing, MBA is a plus
  • 3-5 years' experience in a marketing role in the luxury, perfumes, and cosmetics industry
  • Curious, analytical, multi-tasking, and team player
  • Understanding of the luxury industry and high-net-worth consumers
  • Strong organizational skills and experience delivering work within deadlines and budgets
  • Exceptional communication and interpersonal skills
  • Strong professional interest in social media and digital communications
  • Fluent English and Spanish required, French is a plus


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