Paid Search Specialist

3 weeks ago


Miami, United States BEL USA LLC Full time
Job Title: Paid Search Specialist

We are seeking a highly skilled Paid Search Specialist to join our marketing team at BEL USA LLC. This role involves managing and optimizing paid search campaigns across Google Ads and Bing Ads to drive traffic, conversions, and revenue for our large-scale eCommerce operations.

Key Responsibilities:
  • Develop and implement comprehensive paid search strategies to drive traffic, conversions, and revenue for our eCommerce operations.
  • Manage and optimize campaigns across a high volume of SKUs, including setting up and maintaining campaign structures, ad groups, and product listings.
  • Conduct regular audits and make strategic adjustments to maximize campaign performance and budget efficiency.
  • Test and refine ad copy and creative elements to improve CTR, conversion rates, and overall campaign effectiveness.
Requirements:
  • Minimum of 3 years' experience managing paid search campaigns on Google Ads and Bing Ads, with significant experience in eCommerce environments handling large product catalogs.
  • Advanced proficiency in Google Ads, Bing Ads, Google Analytics, Google Merchant Center, Bing Merchant Center, and other relevant digital marketing tools and platforms.
  • Extensive experience with eCommerce platforms, product feed management, and understanding of eCommerce metrics and KPIs.
  • Experience with other programmatic and paid media platforms (LinkedIn, Meta, TikTok, Native ads, etc), preferred.
  • Understanding of Media Mix Modeling, Multi-Touch Attribution, and Incrementality measurement modeling, concepts and/or platforms, preferred.
Preferred Qualifications:
  • Google Ads Certification, preferred.
  • Bing Ads Certification, preferred.
What We Offer:

BEL USA LLC is a certified Great Place to Work and Top Workplace. We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive compensation package.



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