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Experience Strategy Director, Marcom Interactive

2 months ago

Sunnyvale, California, United States Apple Full time
About the Role

We are seeking an experienced Strategic Experience Leader to join our Digital Marketing team at Apple. As a key member of our team, you will be responsible for leading the development and execution of world-class digital experiences that engage and inspire our customers.

Key Responsibilities
  • Partner with cross-functional teams to develop a comprehensive understanding of our target audience, market trends, and business goals to shape the experience strategy and create cohesion throughout the strategy and design process.
  • Collaborate with data, research, and business teams to conduct user research, gather insights, and translate them into actionable design strategies, measuring effectiveness and iterating accordingly.
  • Evaluate concepts, provide creative direction, and strategic partnership to product teams, and pitch in to help with work when needed.
  • Evolving internal processes and practices to lead towards more efficient, effective, and innovative work across teams.
  • Mentor and develop team members, providing guidance on best practices and professional growth.
  • Foster a culture of continuous learning and improvement within the team.
Requirements
  • A creative portfolio or work samples.
  • At least 15 years of digital product industry experience within a creative-focused digital agency, in-house product team, or a product development company.
  • At least 5 years of management experience leading a diverse team of creative and strategic talent.
Preferred Qualifications
  • A diverse portfolio of integrated digital product work, with a focus or in-depth experience in digital commerce and retail environments.
  • Expertise driving strategic alignment, prioritization, and requirement gathering with a diverse range of business partners.
  • Has led teams through the development of personas, journey maps, and other key artifacts to help shape and guide product development.
  • Ability to craft compelling narratives and presentations to engage stakeholders and drive alignment.
  • Ability to shape and drive organizational change across teams.
  • Inquisitive in pursuit of excellence with a passion for learning.
What We Offer
  • Competitive base pay, with a range of $255,400 to $408,200, depending on skills, qualifications, experience, and location.
  • Opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs.
  • Comprehensive medical and dental coverage, retirement benefits, and a range of discounted products and free services.
  • Reimbursement for certain educational expenses related to advancing your career at Apple.
  • Discretionary bonuses or commission payments, and relocation assistance.