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Chief Executive Officer
2 months ago
The Chief Executive Officer is tasked with steering the entire community and overseeing all community personnel. This role encompasses ensuring a positive and secure work atmosphere where residents feel enthusiastic about living and team members are motivated to work. This position reports directly to the Regional Vice President.
Key Business Areas:
Morning Pointe has outlined key business areas that will define the responsibilities of the Chief Executive Officer. While not all facets of the position's duties can be encapsulated in this list, the following are essential:
Marketing and Community Relations:
- The CEO serves as the sales leader for the community, maintaining target occupancy levels by fostering a community sales culture and executing an external marketing strategy.
- Provide daily, hands-on leadership in establishing and achieving sales objectives and initiatives based on the company's sales framework; ensuring the community meets sales Key Performance Indicators.
- Engage in special events, marketing initiatives, and programs externally, as well as conduct tours for prospective families and residents.
- Train all Directors and receptionists on conducting tours in the absence of the Chief Executive Officer or Community Relations Director.
- Foster, maintain, and ensure a welcoming environment throughout the community for residents, family, friends, and all team members, in alignment with the mission of Morning Pointe.
- Enhance community relations by promoting a positive image and building strong relationships.
- Keep current competitive analysis for use in budget development and to maintain competitive awareness.
- Participate in all new resident onboarding, including contract signing.
- Review community revenue reports monthly, manage the community budget, analyze financial statements, uphold budget accountability, and proactively address negative budget variances and deficits; effectively manage operating expenses.
- Accountable for achieving Net Operating Income (NOI) targets and budgeted revenue goals as outlined in the annual budget; review rent roll monthly at a minimum.
- Implement monthly budgets for each department and ensure adherence to spending limits.
- Exhibit high moral and ethical standards.
- Responsibilities include oversight and quality assurance for all operational aspects including marketing, staffing, resident care and services, budgeting, safety, and facility maintenance.
- Ensure that the director team and associates foster an environment that emphasizes service delivery by promoting individual resident capabilities through coordinated operations and programming across all departments.
- Guarantee that residents' rights are established and upheld at all times.
- Ensure effective implementation of policies, procedures, and programs within the framework of state regulations and Morning Pointe policies.
- Monitor satisfaction levels among residents, families, and associates. Address complaints and grievances, documenting actions taken and discussing them with relevant parties.
- Lead the community's strategic planning efforts to set goals and objectives aligned with corporate aims.
- Provide leadership, training, and guidance to the community leadership team, creating annual development plans for each Director.
- Inform supervisors and relevant corporate office associates of any concerns regarding the community, residents, or associates. Establish a reporting structure during the absence of the Chief Executive Officer.
- Recognize and promote a positive and engaging culture for team members, residents, and families.
- Strive to maintain a safe working environment through accident prevention, equipment preservation, and adherence to safe working practices.
- Ensure adequate supplies and equipment are available to meet the daily operational needs of the community and residents.
- With management approval, responsible for securing annual Continuing Education Units required by the state to maintain the appropriate administrator state license (if applicable) as a Morning Pointe Chief Executive Officer. Attend all required training, in-service, and staff meetings; participate in workshops and seminars to stay informed about current data affecting senior living facilities and to maintain professional status.
- Recruit, hire, retain, and mentor high-quality teams.
- Ensure implementation of the Morning Pointe staffing model and schedule labor hours in accordance with the staffing model (minimizing overtime) while maintaining appropriate staffing levels at all times.
- Provide leadership and direction to all Directors, offering feedback on departmental operations to assist in resolving issues and enhancing service quality.
- Facilitate staff meetings to ensure continuous information sharing.
- Conduct operational meetings with Directors regularly.
- Maintain a collaborative team environment across departments.
- Ensure proper orientation for new hires and monthly in-service training for all associates, meeting state and corporate training requirements.
- Direct and evaluate the management team during the 90-day training period and through annual reviews.
- Approve and ensure appropriate counseling and disciplinary actions for associates.
- Ensure that personnel files are created and maintained for all associates, adhering to state and corporate guidelines for record retention.
- Review and approve bi-weekly payroll processing, ensuring maintenance of appropriate documentation in compliance with state and corporate guidelines.
- Oversee the administration of Workers' Compensation and Unemployment Compensation programs.
- Participate in and ensure required coverage for the Manager on Duty program.
- Establish proper reporting protocols during your absence.
- Ensure compliance with local, state, and federal regulations. Notify management of any visits by state officials and promptly address any cited deficiencies.
- Support and successfully implement all Morning Pointe programs.
- Approve all resident move-ins and move-outs.
- Assist in preparing financial reports as needed.
- Maintain records and investigate all incidents, accidents, or complaints.
- Ensure maintenance of mandatory information, contracts, files, chemical specifications, and postings.
- Review and approve all billing before forwarding to the Home Office.
- Ensure maintenance of the community Disaster Recovery Plan(s).
- Ensure adherence to state regulations, company programs, policies, and applicable guidelines by associates, residents, visitors, and the general public.
- Monitor resident care daily to ensure quality assurance programs are in place and enforced.
- Establish and maintain positive relationships with local and state agencies; ensure the community is always survey-ready.
- Responsible for ensuring the coordination and implementation of specific programs, such as hydration, falls prevention, exercise, and others as identified.
- Ensure that the Director of Nursing fosters relationships and strong communication with residents and families to facilitate adjustment to Morning Pointe, identifying needs, concerns, and developing appropriate service plans for each resident.
- Participate in care plan conferences as needed in coordination with the Director of Nursing to review service plans with residents or families.
- Ensure the availability of necessary ancillary services such as podiatry, dentistry, therapies, pharmacy consultation, and similar services.
- Ensure the development of innovative and engaging activity programming that meets Morning Pointe requirements, focusing on key aspects of healthy aging and individual preferences.
- Conduct and/or arrange training to ensure all associates understand the purpose behind activity programming and special initiatives such as Morning Pointe in Motion, Meaningful Day, and Best Friends Approach.
- Participate in the creation of the activities calendar and ensure timely distribution of newsletters to the newsletter database.
- Collaborate with the Food Service Director to ensure dining services meet and/or exceed targeted goals for food cost, quality, and resident satisfaction.
- Communicate resident dietary feedback to relevant regional or corporate team members.
- Ensure that the community, grounds, and property are maintained to the highest standards through preventative maintenance systems and programs. View the grounds and community from the perspective of a new visitor.
- Regularly conduct community rounds with the Maintenance Director.
- Ensure timely completion of work orders to maintain a safe environment and ensure customer satisfaction.
- Participate in interactive emergency drills, ensuring associates understand the actions to be taken in emergency situations.
- Demonstrated success in a leadership role.
- Able to communicate effectively with all levels of associates, residents, family members, guests, vendors, referral sources, and the community at large.
- Excellent written and verbal communication skills; strong organizational and time management abilities.
- Intermediate proficiency in computer and technology applications, including Word, Excel, PowerPoint, Outlook, and other Microsoft Windows applications.
- Passion for working with seniors.
- Knowledge of customer service principles and practices.
- Understanding of the mission of Morning Pointe Senior Living.
- Perform other related essential duties as assigned.
- Occasional travel may be required, and a valid driver's license and proof of insurability are necessary.
- Bachelor's Degree in business administration, health care administration, or a related field. Licensure required by state (if applicable).
- Strong leadership skills with a minimum of two (2) years of supervisory and management experience.
- A minimum of two (2) years of experience in a senior living environment or equivalent professional experience.
Frequent lifting, carrying, pushing, pulling, stooping, bending, turning, and stretching. Finger and hand dexterity required. Visual and hearing acuity essential. Ability to understand and carry out written and oral instructions necessary. Ability to perform basic mathematical computations required.
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