Business Intelligence Specialist with Marketing Analytics Expertise

1 month ago


Richardson, Texas, United States InfoVision Full time
Job Title:

Business Intelligence with Expertise in Marketing Analytics and Data Visualization

Job Summary:

We are seeking a highly skilled Business Intelligence professional with expertise in Marketing Analytics and Data Visualization to join our team at InfoVision. The ideal candidate will have extensive experience in designing and implementing data tracking strategies, developing and maintaining dashboarding capabilities, and presenting data-driven insights to senior leadership.

Key Responsibilities:
  • Architect and maintain scalable data solutions for digital marketing using tools such as Adobe, Google Analytics, and Facebook Analytics.
  • Design and implement data tracking strategies across platforms using Dynamic Tag Manager (DTM), Adobe Campaign Manager, SimilarWeb, and SessionCam.
  • Develop and maintain dashboarding capabilities using Google Analytics, Facebook Analytics Dashboard, and other analytics tools to visualize data and track key performance indicators (KPIs).
Requirements:
  • Proficiency with analytics tools, including Marketing Analytics, Adobe, Google Analytics, and Facebook Analytics.
  • Extensive experience in Enterprise Architecture, Marketing Technology, Personalization, Program Management, and Customer Acquisition strategies.
  • Experience in digital marketing analytics, with the ability to create dashboards and present data-driven insights.
  • Excellent project management and collaboration skills, with the ability to lead data projects and work with multiple teams.
Preferred Experience:
  • 9+ years in Business Intelligence, Data Visualization roles, particularly in digital marketing.
  • Proven experience in dashboard creation, customer acquisition, and campaign optimization.
  • Strong leadership and communication skills, with the ability to drive cross-functional projects and present to senior leadership.


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