Marketing Coordinator

2 weeks ago

Piqua, Ohio, United States Interfuse Staffing Full time
Job Description

At Interfuse Staffing, we are seeking a highly skilled Marketing Coordinator to join our team. The ideal candidate will have a strong background in marketing and be able to effectively communicate the company's image and position to both internal and external stakeholders.

Key Responsibilities:

  • Work closely with the Vice President to develop and execute the marketing plan, aligning with company strategic objectives and market characteristics.
  • Assure consistent communication of the company's image and position through various channels.
  • Participate in sales meetings and select events to promote the company's products and services.
  • Confer with the Vice President and Sales Engineers to discuss market trends, plan marketing strategies, and outline new policies or sales promotion campaigns.
  • Gather and analyze market data to determine market characteristics, measurements of market potentials, market share analysis, and sales analysis.
  • Conduct competitor research to understand their features, benefits, pricing, revenue levels, management, staffing, and corporate capabilities.
  • Work with the Sales Engineers to identify current customers by industry and equipment needs and research their competitors for similar sales opportunities.
  • Maintain relationships with trade magazines, website portals, industry associations, and community entities and pursue public relations opportunities through these sources.
  • Develop marketing campaigns that include email, website offerings, newsletter, social media, print, and other promotional materials.
  • Research, negotiate, and coordinate new marketing and advertising opportunities.
  • Coordinate advertising schedules and placement and review rates.
  • Create graphics and design layouts for print ads, flyers, brochures, email newsletters, and social media accounts.
  • Design, create, write, and edit marketing materials and art content for both print and electronic media.
  • Assist the Vice President and Sales Engineers in planning and implementing public relations programs, promotions, and trade shows.
  • Monitor and evaluate advertising budgets, usage, and performance.
  • Stay up-to-date with social media best practices, trends, and tools and recommend new strategies, monitor, communicate, and implement improvements as needed.
  • Assist in maintaining and updating the website and SEO efforts to drive performance, rankings, and traffic.
  • Manage photography and videography of machines before shipment and maintain files.
  • Coordinate with the Sales Engineers in the creation of short videos.
  • Respond to customer requests for information obtained through marketing efforts, reply as directed by sales, and communicate customer contact information to appropriate sales personnel.
  • Conduct customer surveys to obtain marketing information about the organization, products, and services.
  • Maintain marketing database and mailing lists including customer, competitor, and prospect files.

Requirements:

  • Associate's degree (A.A.) or equivalent from two-year college or technical school; or three to five years related experience and/or training in marketing of capital process equipment; or equivalent combination of education and experience.
  • Degree in marketing preferred.
  • Knowledge of PC applications, including Microsoft Word, Excel, PowerPoint, and database software is essential.
  • Graphic experience with necessary design applications including Adobe Illustrator, Photoshop, InDesign, or similar software is a plus.

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