Marketing and Communications Director

Marketing and Communications Manager

We're seeking a highly skilled Marketing and Communications Manager to join our team at The O'Connor Group. As a key member of our organization, you will be responsible for maintaining the brand image and messaging across all platforms, leveraging our unique strengths and sharing our impactful work.

This full-time position collaborates across all departments to fulfill organizational needs and goals. The ideal candidate will bring energy, creativity, and initiative to this role, helping to identify high-impact opportunities to increase the visibility of our programs, events, and milestones.

Key Responsibilities:

• Create, implement, and oversee the marketing and communications plan.
• Oversee BHH messaging across the organization and on all platforms. Manage and maintain the Bringing Hope Home image.
• Develop creative ways that BHH can continue to share our mission and success stories of Families, donors, supporters, volunteers, and staff.
• Oversee all print and digital communications.
• Create and update all BHH printed material and reorder as needed (thank you cards, brochures, postcards, banners, table clothes, etc.).

Website Management:

• Manage content on website and on all BHH documents and update all as needed (including events, stories of hope, news articles, home page sliders, copy and photos).
• Manage Google AdWords account and campaigns.
• Create and manage central photo and video libraries for all BHH staff to utilize.

Social Media:

• Manage all social media accounts and BHH social media calendar (Facebook, Twitter, Instagram, Linked In, You Tube, others as available). Ensure brand voice and consistency throughout. Maintain and grow all account goals.
• Post to all accounts a minimum of 3-4 times a week.
• Create and maintain social media plan including policies, best practices, tactics to increase followers and interactions. Allow ways for staff/department contributions.
• Accountable to reach social media follower targets.
• Engage with audience members on social platforms. Process and resolve any audience questions or complaints, as appropriate, through social media within 24-hour timeframe.
• Explore and manage digital advertising through social media mediums to increase followers, donors, event attendance within budget.
• Create all digital media ads.
• Create and schedule all Family Spotlights and Family Friday posts.
• Create and coordinate team spotlights for Stomp.
• Collect and post monthly family assistance numbers including bill breakdown.

Promote and Support Fundraising and Events:

• Update all event and BHH materials, including signage, banners, sponsorship packets, name badges, etc.
• Manage design process and oversee creation of all material through product, including vendor management and inventory.
• Create all event slideshows and presentations.
• Manage relationship with film company and coordinate all film projects needed.
• Design all mailings, appeals, receipts, thank you's, sponsorship letters, and annual reports.
• Map out events schedule with Director of Events.
• Update and maintain events listings on BHH website.
• Run AV at GGD and Ella Bella (all slideshows, videos, formatting with AV company).

Merchandise:

• Manage all merchandise orders for all BHH general use, events, schools, retreat, etc.
• Manage relationship with fulfillment center, update inventory monthly.
• Manage vendor relations for Bags of Hope Program. Responsible for inventory management, material ordering, monthly shipping invoices, and updating website/flyer content.

Media and Press:

• Issue press releases for all signature events, external events, school events, grants/large donations, and other family/feel good stories as needed. Follow-up after event with videos and photos for coverage.
• Build relationships with media contacts. Handle all media relations.
• Organize media campaigns including ACME register, radio, TV, etc.

E-Blasts:

• Develop, design, and schedule all outbound email, including event invitations, thank you/follow-up emails, campaigns, announcements, automated messages, etc.
• Oversee email platform (Bloomerang, Salesforce or other), manage, clean, and segment all email addresses to reduce spam ratings.
• Develop and implement communication plan for current donor cultivation, new donor acquisition, and donor retention and cultivation content.
• Monitor and analyze email results (open rates, click rates, etc.) and provide reports on an as needed basis.

Digital Fundraising:

• Work closely with the Annual Fund Manager to make sure all digital appeals, thank you notes, receipts, email copy, logos, fundraising page headers, etc. are on brand and consistent with overall BHH marketing and help to achieve goals of increasing and retaining individual donors.
• Create all items needed for AAF launch (website page, headers, buttons for website, flyers, family story templates, FAQ's) and launch campaign on kick-off day.
• Develop an understanding of BHH's audience to provide strategic segmentation recommendations based on constituent interests and behavior.
• Manage communication intern each semester, as needed.
• Work at all BHH Signature Events as needed.

Miscellaneous:

• Design, order, oversee mailing of all promotional items and communication needed for Acme Register Campaign. Maintain and schedule Hope Cup presentation to the largest fundraising store.
• Create all year-end documents including Family demographics sheet, Family bill breakdown, Family survey results.

Scope, Purpose and Frequency of Contacts:

• Frequent contact with Development team
• Continuous contact with Director of Events
• Moderate contact with School & External Events Coordinator
• Moderate contact with Family Department

Reporting Structure:

• Reports to COO, may oversee Interns

Education and Experience Requirements:

• Must have a minimum of a bachelor's degree in marketing, communications, digital communications, or related field.
• 2+ years of related work experience preferred.
• Experienced in Adobe Creative Suite.
• Experience working in a nonprofit preferred.
• Should be familiar with Google Ad words and SEO.
• Must be proficient in Word Press and Microsoft Office
• Proficient with all social media platforms including Facebook, Instagram, Linked In, X, Meta Business Suite
• Experience working in donor databases and e-blast tools preferred
• Experience in video editing a plus

Knowledge Skills and Ability Requirements

• Excellent written and oral communication
• Strong organizational skills
• Works well in a team environment. Strong collaborator
• Ability to multitask, prioritize various projects and meet deadlines.
• Attention to detail. Innovative and creative.
• Comfortable speaking in front of press and groups of various sizes
• Compassion and empathy a must

Physical Demands

• Ability to lift up to 25 pounds.
• Ability to sit for prolong periods in front of terminal.
• Be able to walk up several flights of stairs

Working Conditions

• Monday thru Friday
• Some weekend and evening work required at BHH Signature Events
• Some travel involved within Mid-Atlantic region for events as needed.

Benefits: Medical/Dental/Vision

HSA

Paid Time Off, Sick and Personal Time off

Retirement Plan with company match

Short term disability, long term disability, life insurance

Hybrid working model, requiring all team members to work both in the office 2 assigned days/week and from home.

TOCGRP is proud to provide equal-opportunity employment to all employees and applicants, without regard to race, creed, color, religion, national origin, citizenship, ancestry, age, veteran status, disability, pregnancy, marital status, genetic information, or any other categories protected by federal, state, or local law.

---