Media Planning Specialist

5 days ago


Reston, Virginia, United States 24 Seven Talent Full time
Media Manager Job Description

Our client, a leading ad agency, is seeking a Media Manager with expertise in multicultural marketing, particularly in the Asian American market. This is a full-time opportunity with a hybrid work arrangement, requiring 3 days of on-site work in the LA area.

The Media Manager will lead the development, execution, and optimization of paid media campaigns across various channels, including digital, social media, and traditional media. This role is critical in delivering strategic media plans and recommendations that drive business outcomes.

  • Media Planning and Execution
  • Develop and implement online media buys, including Facebook, TikTok, programmatic, linear TV, and direct publishers
  • Oversee media planners to ensure well-designed and executed media plans that meet client KPIs and budget
  • Collaborate with the media buying team to ensure seamless planning and buying processes
  • Manage media flowcharts and pacing sheets for budget and delivery management
  • Develop campaign timelines and media deliverables

Requirements:

  • 4-year college degree or equivalent in a relevant field
  • 3+ years of media planning experience in an ad agency, preferably with corporate clients
  • Strong analytical skills, mathematical abilities, and attention to detail
  • Demonstrated presentation and writing skills
  • Experience working with automobile clients is highly desirable
  • Technical proficiency in media systems, including DV360, GWI, MRI, Nielsen, and Prisma
  • MS Office skills, including Internet Explorer, Excel, Word, and PowerPoint


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