Media Director

4 weeks ago


Reston, Virginia, United States Freeman+Leonard Full time

The Media Director at Freeman+Leonard oversees the development and execution of media strategies that drive business results nationally and locally by store. This role will address 1st Party data and develop Acquisition, Retention and Winback targeting segments. The Media Director will understand and build incremental lift measurement across all media assets to maximize mix and drive business outcomes.

Key Responsibilities:

  • Develop and execute media strategies that align with business objectives
  • Manage media budgets and optimize media mix to drive incremental lift
  • Collaborate with internal analytics teams to measure performance data and optimize media channels
  • Develop and maintain relationships with media agencies and partners
  • Stay up-to-date with evolving media landscape and measurement opportunities

Requirements:

  • Bachelor's degree with relevant experience
  • 6-8+ years of media planning/strategy experience from the client side and/or agency side
  • Budget management
  • Proven record in delivering incremental business growth based on media mix
  • Strong analytical skills to measure performance data

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