Product Growth Strategist
4 weeks ago
About the Opportunity
This is a key role in our Lingo Division, working out of our Alameda office. We are seeking an experienced professional to drive growth strategies, in partnership with retail and other third-party channels, for our new biosensing technology called Lingo.
Lingo provides users a window into their body, tracking key biomarkers such as glucose, ketones, and lactate to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their health.
We are looking for someone who can drive product adoption in store and online by developing in-store experiences, co-marketing strategies, and promotional plans. This role will collaborate with Lingo Brand Marketing and DTC teams, while also being a conduit and hub to partner teams within Lingo marketing.
Key Responsibilities:
- Develop and execute marketing, retail and promotional plans to effectively grow Lingo.
- Collaborate with internal and partner teams to recommend and execute plans that lead to mutual business value and stronger partnerships.
- Champion the Lingo and Abbott brands, ensuring communication is consistent and supporting brand strategy.
- Address purchase drivers and barriers through physical and digital experiences that elevate product truths.
- Bridge consumer and shopper insights to understand the path-to-purchase and user experience, uncovering insights that drive growth in retail.
Requirements:
- Bachelor's degree
- 8+ years professional experience in marketing.
- Experience in consumer electronics and/or consumer goods categories sold in retail
Estimated Salary: $145,600 - $283,800 per year.
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