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Digital Marketing Specialist

1 month ago

Minneapolis, Minnesota, United States Bio-Techne Full time
Job Title: Sr. Digital Marketing Specialist

At Bio-Techne, we are seeking a highly skilled Sr. Digital Marketing Specialist to join our team. As a key member of our digital marketing team, you will be responsible for driving paid search success and revenue growth for our robust portfolio of 500K+ products.

Key Responsibilities:
  • Define and execute paid digital marketing strategies across search, display, video, and other channels.
  • Measure and report performance of all paid digital campaigns, assessing against goals (ROI and KPIs).
  • Collaborate with business units and digital teams on new and creative paid strategies to support growth.
  • Conduct keyword research and optimize ads to target the appropriate terms.
  • Produce content recommendations for new and existing ads, as well as landing pages.
  • Provide creative direction for video and display assets.
  • Build new campaigns, evaluate performance, and find opportunities for optimizations in paid search platforms.
  • Assist in training and serve as a lead SEM resource for Digital Marketing Specialists.
  • Work with channel managers and cross-functionally to prioritize paid digital efforts, ensuring timely execution.
  • Present paid search performance, strategic optimization, and growth opportunities to key stakeholders and leaders.
  • Identify and create plans for implementing process improvements.
Requirements:
  • B.A./B.S. degree and 3-6 years of professional experience or a combination of education, experience, and training.
  • Google Ads certifications required for search and display network.
  • Strong understanding of Google Analytics 4, certification required.
  • Direct experience managing and optimizing multiple accounts with extensive sets of ad groups, ads, and keywords.
  • Strong core strength in analytics and developing data-driven strategies.
  • Ability to analyze data, measure and report on KPIs, and execute on recommendations.
  • Effective communication and relationship-building skills across broader teams and with key business stakeholders.
  • Comfortable writing and/or reviewing ad copy, adjusting based on performance insights.
  • Ability to work in an agile, collaborative team environment.
  • Ability to work autonomously and make decisions with little oversight from management.
  • Ability to independently troubleshoot issues of moderate complexity.
  • Passionate about staying up-to-date on the newest paid digital trends and curious about testing new ideas.
  • Previous experience in search engine optimization with a strong understanding of SEO/SEM cross-channel strategy.
  • Familiarity with SEO best practices, trends, and tools.
  • Familiarity with optimizing landing pages and A/B testing preferred.
Why Join Bio-Techne:
  • We offer competitive salaries, extensive medical, vision, and dental plans for you and your family starting on day one.
  • We invest in our employees' financial futures through 401k matching and an employee stock purchase plan.
  • We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.
  • We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.
  • We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.