Event Marketing Manager

2 weeks ago


Chicago, Illinois, United States Amplity Health Full time
Event Marketing Manager

Amplity Health is seeking a highly skilled Event Marketing Manager to join our Corporate Marketing team. As an Event Marketing Manager, you will be responsible for planning, managing, and executing both in-person and virtual pharma/biotech webinars, meetings, and conferences that Amplity Health attends or sponsors.

Key Responsibilities:
  • Develop event strategies to ensure alignment with company goals and branding objectives
  • Analyze event and sponsorship potential to assess benefits for company positioning and client engagement
  • Lead planning, budgeting, and logistical coordination for selected pharma/biotech conferences
  • Collaborate with cross-functional teams to ensure seamless event execution
  • Oversee event/booth setup, on-site management, and post-event analysis
  • Plan and execute conference-related social events to drive leads and deepen customer relationships
  • Manage multiple aspects of live and virtual educational and thought leadership-centric events
  • Assure metrics are captured before, during, and after an event and integrated into our CRM system
  • Coordinate with speakers, event attendees, and conference organizers to track and pay conference expenses
Lead Generation and Conversion:
  • Develop and deliver event-related lead generation strategies and tactics
  • Create, track, and analyze event performance metrics to measure ROI and identify areas for improvement
  • Implement lead nurturing programs to convert event attendees into loyal customers
Vendor Management:
  • Work closely with external vendors, including conference coordinators, booth managers, and event services providers
  • Manage relationships with conference faculty, co-presenters, and sponsors
  • Assure delivery and pick-up of all event materials
  • Stock, manage, and analyze the Amplity company store for branded items
Additional Responsibilities:
  • Ensure consistent branding and messaging across all event materials
  • Support the larger corporate marketing team in producing written give-away material
  • Coordinate video production of in-booth assets

Requirements:

  • Bachelor's degree in marketing, event management, or a related field
  • Minimum 3-5 years of hands-on experience in marketing, event management, or related detail-oriented program management experience
  • Experience with working for a healthcare/pharmaceutical company preferred
  • Strong project management skills with a track record of planning and delivering high-quality events on time and within budget
  • Proficient with Microsoft Office suite, especially Excel and PowerPoint
  • Experience with Salesforce.com campaign management structure is a huge plus
  • Excellent interpersonal skills and ability to collaborate effectively with external partners and internal teams
  • Ability to work in a fast-paced environment and juggle several priorities at once
  • Enjoys working both independently and collaborating with stakeholders
  • Ability and willingness to take direction from several key stakeholders to achieve results
  • Ability to perform duties while meeting the highest professional and ethical standards
  • Ability to get it done, have a positive outlook, and think creatively
  • Experience with writing compelling email campaigns, organic posts, and paid advertising around conferences
  • Strong analytical skills with the ability to measure and report on event success
  • Confidence to bring fresh, creative ideas to the table to enhance our brand presence across all conferences and events
  • Stay current with conference and event trends and industry best practices
  • Eager to embrace new challenges, acquire new skills, and learn by doing
  • Experience with marketing and branding strategies, ensuring all conference and event materials align with and elevate Amplity's brand
  • Ability to research/review, analyze, write, and/or present
  • Ability to maintain projects within budgetary specifications

Travel Requirements:

  • Must be available to travel 45% of the time, including weekends, for key meetings, events, and conferences


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