Content Strategist

2 weeks ago

Anaheim, California, United States VeSync Full time
About VeSync

VeSync is a dynamic and innovative company that specializes in health and wellness products. Our portfolio includes brands that cater to various aspects of health and wellness, and we're constantly growing our team to meet the demands of our expanding business.

The Opportunity

We're seeking a forward-thinking Content Manager to enhance our wellness application through data-driven insights and compelling content strategies. This role involves crafting interactive design frameworks and content themes that resonate with our user base.

The ideal candidate will be responsible for defining a content strategy that supports our product's positioning, differentiates us from competitors, and drives engagement. This includes establishing content themes, selecting impactful topics, choosing effective content formats, and designing user-friendly interaction methods.

Key Responsibilities
  • Develop and implement a content strategy tailored to our target audience while aligning with our product management objectives.
  • Utilize user feedback to create content that aligns with our health solution goals. Design content experiences with optimal formats and delivery methods.
  • Create and refine strategies for educational modules that enhance user knowledge and skills related to health and wellness.
  • Establish and manage content partnerships, streamline content production workflows, and ensure timely and effective content delivery.
  • Analyze user engagement data to refine content recommendation algorithms and guide strategic content decisions.
Requirements
  • Bachelor's degree or higher, preferably in health-related fields.
  • At least 5 years of experience in health application content strategy. Experience with Health and Wellness apps such as Bettersleep, Muse, Whoop, Garmin, or similar company is highly valued.
  • Deep understanding of user needs and app development dynamics.
  • Excellent analytical skills, strong communication abilities, and a collaborative mindset.
  • Experience in creating health-related multimedia and instructional content is a plus, but not required.
Perks and Benefits
  • 100% covered Medical/Dental/Vision for employee AND spouse + dependents
  • 401K with 4% employer match and immediate vesting
  • Generous Sick + Vacation + Paid holidays
  • Life Insurance
  • Voluntary Life Insurance
  • Disability Insurance
  • Critical Illness Coverage
  • Accident Insurance
  • Healthcare FSA
  • Dependent Care FSA
  • Travel Assistance Program
  • Employee Assistance Program (EAP)
  • Gym/ Wellness Membership
  • Pet Insurance
  • Fully stocked kitchen

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