Transactions Marketing Specialist

2 weeks ago


Austin, Texas, United States ResProp Management Full time
Job Title: Transactions Marketing & SEM Lead

ResProp Management is seeking a highly skilled Transactions Marketing & SEM Lead to join our team. As a key member of our marketing team, you will be responsible for creating customized targeted marketing strategies and brand development across digital, print, and local channels for properties within your assigned portfolio.

Key Responsibilities:
  • Collaborate with the marketing team, onsite teams, and regional leadership to develop and implement marketing strategies that align with community and portfolio goals.
  • Partner with internal and external groups to implement a strategic marketing plan that drives results and enhances the efficiency and effectiveness of marketing efforts.
  • Lead and oversee the planning, implementation, and execution of various paid media marketing products, spanning search, display, geofencing, and social media advertising.
  • Oversee the completion of transaction workbooks and ensure a seamless transition to the Operation Team.
  • Collaborate with operations team members, including RVPs, RMs, and PMs, to enhance the efficiency and effectiveness of marketing responsibilities.
  • Manage SEM vendors and oversee the development and delivery of all paid efforts, excluding SEO.
  • Define campaign objectives, standardize setup and reporting processes, and continuously enhance operational efficiency and cost-effectiveness.
  • Evaluate key performance indicators and metrics tied to paid efforts, including impressions, clicks, click-through rates, cost-per-click, and overall ROI.
Requirements:
  • 2-4 years of experience in marketing and brand development.
  • Strong preference for marketing experience in the multifamily property management industry.
  • Demonstrated methods to self-develop capabilities using industry trends and tools.
  • Bachelor's degree from a 4-year accredited university.
  • Experience with Adobe Suite (Photoshop + Indesign), Canva, Social Media, SEMRush, and Looker.
What We Offer:
  • Competitive salary.
  • Medical, Dental, & Vision Benefits.
  • 401(k) retirement plan.
  • Competitive Paid Time Off.
  • Discounted rent at any properties owned by ResProp Management.


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