Director of Global Demand Generation

1 day ago

Marquand, Missouri, United States Rocket Software Full time
Job Title: Director of Global Demand Generation

At Rocket Software, we're on a mission to accelerate growth and drive demand generation through innovative marketing strategies that fuel our sales pipeline. We're seeking a highly experienced and results-driven Director of Global Demand Generation to lead our global strategy and help us scale to new heights.

Key Responsibilities:
  • Develop and lead the global demand generation strategy to drive pipeline growth, customer acquisition, and revenue.
  • Collaborate closely with regional marketing teams (EMEA, AMER, APAC) to ensure a scalable, cohesive, and data-driven approach to demand generation.
  • Lead a centralized demand gen team, including global campaign managers and marketing operations specialists.
  • Partner with content, product marketing, and field marketing teams to create compelling messaging and offers that drive customer engagement and conversions.
  • Oversee the development and execution of integrated multi-channel campaigns, including email, web, paid media, webinars, ABM, events, and content syndication.
  • Monitor campaign performance and optimize continuously for maximum ROI, utilizing marketing automation tools (e.g., Marketo, Salesforce) and data-driven insights.
Requirements:
  • 10+ years of experience in demand generation or growth marketing, preferably in an enterprise software company.
  • Proven track record of driving significant pipeline growth and revenue through multi-channel demand gen campaigns in a B2B environment.
  • Experience working for a global company, with an understanding of regional marketing needs and cultural nuances (EMEA, AMER, APAC).
  • Strong knowledge of marketing automation platforms (Marketo, Pardot, etc.), CRM systems (Salesforce), and analytics tools.
  • Excellent leadership and team management skills, with experience leading a globally distributed team.
  • Analytical mindset with strong data-driven decision-making skills.

We offer a competitive salary range of $144,000.00 - $180,000.00 /year, as well as a comprehensive benefits package, including extensive paid time off, healthcare coverage options, retirement savings, and leadership and skills training opportunities.

Join us at Rocket Software, where we're passionate about solving complex business problems and making a meaningful impact on our customers' lives.

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