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Strategic Marketing Lead

2 months ago

Rehoboth Beach, Delaware, United States Coldwell Banker Premier Full time
Marketing Manager Role at Coldwell Banker Premier

Coldwell Banker Premier is seeking a Marketing Manager to enhance their marketing and communication strategies. In this pivotal role, you will be instrumental in both internal and external marketing initiatives. Your primary focus will be on facilitating the onboarding process for newly recruited agents, ensuring they are well-equipped for success. You will collaborate closely with the Chief Operating Officer to refine and implement the company's overarching marketing strategy.

Key Responsibilities:

  • Disseminate brand resources and tools to agents and recruits
  • Craft internal communications across multiple platforms
  • Design creative materials for both digital and print formats
  • Oversee the management of company websites and provide training on marketing resources
  • Support the onboarding of new agents and loan officers
  • Advise on tailored marketing strategies
  • Compose and circulate press announcements
  • Keep company leadership and staff informed on marketing developments
  • Administer social media accounts and generate engaging content
  • Address inquiries promptly
  • Analyze reviews and metrics, offering strategic recommendations
  • Create promotional materials for company initiatives and events
  • Compile and curate the company newsletter

Benefits/Perks:

  • Competitive Salary
  • Positive Work Environment
  • 401(k) Plan
  • Comprehensive Dental, Health, and Vision Coverage
  • Paid Time Off

Salary: Up to $50,000

Requirements: Experience in Mortgage or Real Estate is advantageous