Marketing Director

3 weeks ago


Reston, Virginia, United States TekStream Full time
Marketing and Communications Leader

We are seeking a highly skilled and experienced Marketing and Communications Leader to join our team at TekStream. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive strategic marketing plan that aligns with our organizational goals and promotes revenue streams.

Key Responsibilities:

  • Develop and execute a marketing strategy that drives business growth and revenue.
  • Lead the Marketing department and manage budget, including setting clear expectations and providing timely feedback and coaching.
  • Partner with senior leadership to champion the Association's activities and opportunities for telling the organization's story and demonstrating value to our members.
  • Advises senior leaders on marketing strategies that enhance and accomplish strategic priorities.
  • Manage Brand Identity by overseeing our brand consistency and reputation across all channels.
  • Build and foster collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, achievements, and policy issues.
  • Ensure coordination of marketing strategies and programs with the departments.
  • Lead digital marketing by spearheading digital marketing initiatives, including email, online ads, Search Engine Optimization, and Search Engine Marketing.
  • Lead market research and conduct research to understand member and internal needs, track industry trends, and tailor marketing efforts.

Required Qualifications and Skills:

  • Bachelor's degree in marketing, communications, or related field.
  • 10+ years of direct/association marketing or advertising experience, preferably in an advocacy organization.
  • 7+ years of experience managing a team.
  • Ability to develop strategic creative solutions for nonprofit, association, issue advocacy organizations and/or for-profit organizations with similar complexity and revenue profiles.
  • Knowledge of integrated marketing, including emerging trends and developments in these areas and in technological advancements for marketing to large, diverse groups of members and executives within those organizations.
  • Ability to provide clear creative conceptual direction, creative content, and guidance to highly technical professionals, creative professionals, and executive management.
  • Ability to understand the financial indicators to measure performance, including ROI, and an ability to summarize business and financial data in a useful manner for planning and decision making.

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