Digital Storytelling and Engagement Specialist
3 days ago
**Key Responsibilities:**
- Develop and manage content calendars for social media and blog, ensuring a consistent and engaging digital presence.
- Create compelling content that reflects The Bail Project's voice, including written narratives, graphics, and photography.
- Act as an on-camera representative for the organization, comfortable engaging followers directly in videos and embracing trends that align with our mission.
- Track and adapt the latest social media trends to align with our mission, keeping our content fresh and relevant.
- Work closely with the Director of Creative and Marketing to refine social media and blog strategies and ensure cohesive design across platforms.
Qualifications:
- Minimum of 3+ years of experience in digital engagement, social media management, or a related role (required).
- Strong writing, editing, and proofreading skills.
- Demonstrable experience in graphic design across mediums, from digital ads to billboards and print reports, with an online portfolio.
- Proficiency in social media ad setup, including custom audiences, targeting strategies, and ad analytics.
- Experience managing influencer relationships and tracking social media trends.
- Familiarity with AI tools and writing prompts to enhance creativity, not replace it.
- Comfortable with an on-camera presence and staying current with evolving social media trends.
- Ability to analyze social media data and translate insights into strategy.
- Willingness to travel occasionally for team retreats and multimedia projects.
Software Proficiency:
- Adobe Creative Cloud (Photoshop, InDesign, Illustrator) (required).
- Google Suite (required).
- Sprout Social or equivalent social media management platform (required).
- WordPress (required).
- Project management tools (e.g., Monday.com, Adobe Workfront) (preferred).
- Adobe Premiere, After Effects, and Adobe Experience Cloud (preferred).
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