Automotive Marketing Strategist

1 week ago


Remote, Oregon, United States Valvoline Instant Oil Change Full time

Valvoline Instant Oil Change

We're a leader in automotive preventive maintenance with a proven track record of growth. We continue to invest in our people, processes, and technology to strengthen our ability to efficiently deliver quick, easy, trusted service across all our stores – every day.

We're not just in the car business; we're in the people business. And we're looking for humble, hungry, and smart people to help us shape the future of mobility.

The Opportunity

As an Automotive Marketing Strategist, you will serve as a liaison between internal marketing resources and the franchise community. You are charged with ensuring franchisees are equipped with and educated on marketing programs and resources available to them.

You will work collaboratively with internal Valvoline departments, franchise leaders, and internal stakeholders to identify the support, platforms, and programs needed to achieve success.

Responsibilities

  • Lead cross-functional teams to roll out new marketing programs/initiatives, new vendors, and new tools to franchisees.
  • Evaluate franchise program participation and performance; drive improvement on KPIs.
  • Develop relationships with franchisees, engaging with them to improve their business performance.
  • Manage MAC (Marketing Advisory Council) communication and engagement.
  • Serve as the liaison between the franchise community and VIOC (Valvoline Instant Oil Change) marketing leadership to bring valuable insights and feedback that will assist in ensuring programs and initiatives are delivering anticipated results.
  • Craft program enrollment structure for franchisees and work to increase efficiencies for franchisees to engage in marketing programs on an ongoing basis.
  • Serve as a continual feedback loop between the internal team and franchisees to ensure best practices are being shared between both groups.

About You

To succeed in this role, you will need:

  • Bachelor's degree
  • Minimum of five years of relevant work experience (experience working with franchisees preferred)
  • Retail/restaurant experience is preferred
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Must be authorized to work in the U.S.

What We Offer

At Valvoline Instant Oil Change, we offer:

  • Health insurance plans (medical, dental, vision)
  • HSA and flexible spending accounts
  • 401(k)
  • Incentive opportunity*
  • Life insurance
  • Short and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Valvoline Instant Oil Change discounts
  • Tuition reimbursement*
  • Adoption assistance*

*Terms and conditions apply, and benefits may differ depending on position.

Your Path to Success

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.



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