Digital Content Strategist

2 days ago

Washington, United States National Geographic Full time
Role Overview

In this pivotal role, you will oversee the development and distribution of all museum-related content, ensuring seamless alignment with National Geographic's branding guidelines. With a strong focus on marketing strategy and execution, you will lead the creation of digital, written, and visual collateral for various channels, including social media, ads, and internal communications.

About Us

The National Geographic Society is committed to illuminating and protecting our world through science, exploration, education, and storytelling. Our mission extends beyond our staff, explorers, educators, youth, and partners, fostering an environment where everyone benefits from opportunity, mutual respect, and belonging.

Responsibilities
  • Develop and implement a comprehensive marketing strategy to drive revenue growth across all business lines, including ticketing sales, tours, food and beverage, retail, event rentals, and event programming.
  • Liaise with cross-functional teams to ensure cohesive branding and messaging across all museum communications.
  • Create engaging content, including digital and written materials, that meets or exceeds gross and net revenue targets.
  • Collaborate with external vendors to source high-quality content and manage vendor contracts related to ad purchases.
Requirements
  • Bachelor's degree in Marketing or a related field.
  • 7+ years of experience in a similar role, with 4+ years of management experience.
  • Proven track record of developing and executing successful marketing strategies that drive revenue growth.
  • Strong knowledge of paid attendance model cultural attractions marketing or a related industry.
Benefits

The National Geographic Society offers a competitive and holistic total rewards package, including medical, dental, and vision insurance; generous vacation and parental leave time; a 401(k) plan with matching contributions after 6 months of employment; flexible work options; career development opportunities; and a thriving Diversity, Equity and Inclusion program.

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